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Mary Beth Kemp

Vice President, Principal Analyst serving CMO & Marketing Leadership PROFESSIONALS

Mary Beth contributes to Forrester's research offerings for CMO & Marketing Leadership Professionals. She lends a global point of view on the challenges facing marketers — increasingly fragmented media, the pervasiveness of new technologies, changing consumer behavior, and the growing accountability of marketing. Her current research touches marketing innovation, orchestrating the brand experience, the role of marketing in the company, matching digital to business strategy and ubiquitous marketing. Mary Beth is based in Paris.

Previous Work Experience

Before joining Forrester, Mary Beth spent more than 20 years as an international marketer, advising and coaching blue chip brands and organizations. She has worked on both the client and agency side. Mary Beth was CRM director at Dassault Systèmes, designing and championing its customer-centric business strategy. She also chalked up 10 years in the Ogilvy network, in Paris and New York. There she developed interactive and relationship marketing strategies with Air France, IBM, Nestlé, and Unilever. She began her career in direct marketing working with clients American Express and AT&T.


Education

Mary Beth holds a bachelor's degree in journalism from Drake University.

Research Coverage:

Brand Portfolio & Cohort Marketing, Cross Channel Strategies, Cross Channel Strategies, Emerging Methods, Innovation Networks, Innovation Strategies, Loyalty Marketing, Marketing Methods, Marketing Organizational Structure, Product Management, Product Portfolio Strategies, Product Positioning

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