CLIP THIS INQUIRY

Select a group:

Group Name
Create New GroupClip

CLIP THIS FLOW

Select a group:

Group Name
Create New GroupClip

For eBusiness & Channel Strategy Professionals

Mastering Login Issues

Ensuring Your Website Maximizes Login Resolution

April 12, 2011

By Diane Clarkson with Zia Daniell Wigder, Amelia Martland, Lily Varon

  • 484 downloads
  • 0 comments
  • Rating:

Why Read This Report

Login management is a critical eBusiness issue. Consumers frequently experience login issues due to their multiple user names and passwords. If login resolution isn't seamless, these customers will have a significant impact on eBusiness goals: Customers will drive up contact center costs, abandon shopping carts, shift away from the online channels, and voice their dissatisfaction in multiple ways. eBusiness professionals can improve login resolution by building an intuitive online process, communicating key information, and ensuring functionality will provide seamless assistance with minimal interruption to a customer's task path.

Tags: Consumer Electronics & Technology, Customer Experience Management, Customer Relationship Management (CRM), Customer Service & Support, eCommerce, Packaged Applications, Social CRM, Web Design & Usability
US $ 2495
Become A Client

Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

Already A Client?
Log in to read this document.

TABLE OF CONTENTS

  • Login Resolution Is A Critical eBusiness Issue
  • Online Login Management Is A Balance Between Security And Usability

  • RECOMMENDATIONS

    Approach Login Resolution Holistically
  • Supplemental Material
  • Related Research Documents
 
Loading...

Browse

About Forrester

Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Roles We Serve

Forrester supports leaders in 13 roles across three distinct client segments: Business Technology, Marketing & Strategy, and Technology Industry.

Analysts & Coverage Areas

Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

Research
Latest Reports
Playbooks
Charts & Figures
Forrester Waves
Planned Research
Data
Consumer Data
Business Data
Events
Forums
Webinars
Workshops
Tools & Templates
Vendor Selection Aids
Best Practice & Self-Assessments
Models & Calculators
Document Templates

Forrester Leadership Boards

Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.

Consulting

Our expert analysts provide custom research-based frameworks to guide you through each phase of your critical business initiatives from identifying opportunity to optimizing results.

Community

Connect with peers and analysts, share your views, and ask questions on key business issues.

Blog

Forrester analysts weigh in on the latest business and technology news.

  • BROWSE
  • Register
  • Call +1 617.613.5730
  • Cart