CLIP THIS INQUIRY

Select a group:

Group Name
Create New GroupClip

CLIP THIS FLOW

Select a group:

Group Name
Create New GroupClip
This is the Tools And Technology report in The Cross-Channel Campaign Management Playbook.

For Customer Insights Professionals

Mastering New Marketing Automation Approaches

October 19, 2012

By Robert Brosnan with Dave Frankland, Michelle Dickson

  • 459 downloads
  • 0 comments
  • Rating:

Why Read This Report

The age of the customer ties success to firms' ability to know and serve their customers. Campaigns provide an instrument to drive customer behavior, but traditional campaign approaches can't keep up with pervasively addressable customers who engage well before and after the point of purchase. Customer intelligence (CI) pros play a key role in acting to overcome the many barriers to modernizing campaigns, helping their firms leverage innovations in cross-channel campaign management platforms. This report provides an overview of vendor approaches and recommends starting points for reevaluating existing technology investments. This new report was written for the cross-channel campaign management playbook.
Tags: Campaign Management, Customer Experience Management, Customer Intelligence Strategy and Process, Customer Journey, Integrated Marketing (Cross-Channel), Interactive Marketing Strategy and Process, Marketing & Strategy, Media Mix, Multichannel Customer Experience
US $ 499
Become A Client

Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

Already A Client?
Log in to read this document.

TABLE OF CONTENTS

  • Firms Need Campaigns To Pace Customer Relationships
  • Choose The Right Technology Approach To Revive Customer Strategy

  • RECOMMENDATIONS

    Use Your Customers' Journeys To Launch Your Own

  • TOOLKIT

    Navigate The Evolving Market With Forrester's Vendor Assessments
  • Related Research Documents
 
Loading...

Browse

About Forrester

Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Roles We Serve

Forrester supports leaders in 13 roles across three distinct client segments: Business Technology, Marketing & Strategy, and Technology Industry.

Analysts & Coverage Areas

Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

Research
Latest Reports
Playbooks
Charts & Figures
Forrester Waves
Planned Research
Data
Consumer Data
Business Data
Events
Forums
Webinars
Workshops
Tools & Templates
Vendor Selection Aids
Best Practice & Self-Assessments
Models & Calculators
Document Templates

Forrester Leadership Boards

Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.

Consulting

Our expert analysts provide custom research-based frameworks to guide you through each phase of your critical business initiatives from identifying opportunity to optimizing results.

Community

Connect with peers and analysts, share your views, and ask questions on key business issues.

Blog

Forrester analysts weigh in on the latest business and technology news.

  • BROWSE
  • Register
  • Call +1 617.613.5730
  • Cart