Forrester's Customer Experience Forum 2012 East
As Director, Engagement, Matt Eaves is responsible for the Cancer Treatment Centers of America (CTCA) digital marketing efforts nationally. CTCA is a network of fully accredited cancer hospitals, with a focus on advanced and complex cancers. Mr. Eaves drives the organization’s online presence and oversees all digital creative, SEO, SEM, display advertising, content creation, video production, and technical development.
In his role, Mr. Eaves is responsible for ensuring that cancer patients and caregivers have the information they need to make more informed decisions about their treatment and gain more awareness of and access to the CTCA model of care.
Prior to joining CTCA, Mr. Eaves worked for Motorola and Accenture and as a consultant developing eCommerce websites. Mr. Eaves has a B.A. in psychology from Eastern Illinois University and is currently pursuing an MBA from Loyola University Chicago.