CLIP THIS INQUIRY

Select a group:

Group Name
Create New GroupClip

CLIP THIS FLOW

Select a group:

Group Name
Create New GroupClip

For Sales Enablement Professionals

Medium-Size And Small ISVs Can Expand Via Partnerships

How Medium-Size And Small ISVs Use Partnerships To Enter New Markets

December 16, 2008

By Peter O'Neill with Stefan Ried, Merv Adrian, Reedwan Iqbal

  • 288 downloads
  • 0 comments
  • Rating:

Why Read This Report

Small and medium-size software vendors will face challenges in 2009 as the economic climate deteriorates. For many, the best possible leverage for their limited funds will be making effective partnering choices. The right partners can help ISVs reach the most suitable new geographies, industries, and adjacent product spaces with the least investment. ISVs can also use partners' sales and marketing resources for maximum impact if they choose wisely. Forrester offers guidance on how to pick the right partners to drive success and examines how the growing adoption of software-as-a-service (SaaS) offers new types of partnership plays as Web 2.0 marketing takes hold in the IT industry.
Tags: Distribution Channels - ISVs, OEMs & VARs, IT Services, Marketing & Strategy, Partnership Strategies, Sourcing & Procurement, Sourcing Strategy & Execution, Tech Partners & Channels, Technology Product Strategies, Vendor Alliances & Partnerships
US $ 2495
Become A Client

Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

Already A Client?
Log in to read this document.

TABLE OF CONTENTS

  • Medium-Size And Small ISVs Look For New Markets
  • Possible Partnership Plays

  • RECOMMENDATIONS

    Commit To Your Partner Strategy And Pick The Best Ones
  • Explore The Web 2.0 Software Market With SaaS
  • Large ISVs: Address Your Partners' Needs
  • Related Research Documents
 
Loading...

Browse

About Forrester

Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Roles We Serve

Forrester supports leaders in 13 roles across three distinct client segments: Business Technology, Marketing & Strategy, and Technology Industry.

Analysts & Coverage Areas

Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

Research
Latest Reports
Playbooks
Charts & Figures
Forrester Waves
Planned Research
Data
Consumer Data
Business Data
Events
Forums
Webinars
Workshops
Tools & Templates
Vendor Selection Aids
Best Practice & Self-Assessments
Models & Calculators
Document Templates

Forrester Leadership Boards

Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.

Consulting

Our expert analysts provide custom research-based frameworks to guide you through each phase of your critical business initiatives from identifying opportunity to optimizing results.

Community

Connect with peers and analysts, share your views, and ask questions on key business issues.

Blog

Forrester analysts weigh in on the latest business and technology news.

  • BROWSE
  • Register
  • Call +1 617.613.5730
  • Cart