Melissa Parrish

VP, Research Director serving Marketing Leadership PROFESSIONALS

As vice president and research director, Melissa serves Marketing Leadership Professionals and is a leading expert on social and mobile marketing. In her research, Melissa explores how these complementary technologies can be used to effectively bring marketers and their always addressable customers ever closer together.

Melissa has been quoted frequently in publications such as The New York Times, The Wall Street Journal, The Washington Post, and Fortune magazine. She has spoken at hundreds of events around the world, including Ad:Tech, Mobile World Congress, OMMA Global, SXSW, and Social Media Week.

Previous Work Experience

Before joining Forrester, Melissa was the director of community strategy at Time Lifestyle Digital group, where she was responsible for community and social media initiatives across the network's 10 titles, which include Real Simple, Southern Living, and Cooking Light. Prior to joining Time in 2007, Melissa was part of Crayon, a conversational marketing consultancy, where she managed social media projects for brands like Coca-Cola and American Airlines. Previously, Melissa held senior product and community roles at Meetup, the world's largest network of local groups, and Bolt.com, a community of more than 10 million teenagers and young adults. In parallel with her work in social media, Melissa led early innovation initiatives in mobile marketing at several of her previous companies.

Education

Melissa earned a B.A. in drama and philosophy from Loyola University, New Orleans, an M.A. in liberal studies from The New School, and an M.F.A. in dramaturgy and script development from Columbia University.

Melissa Parrish's Research

  • For Marketing Leadership Professionals

    Report: The Forrester Wave™: US Digital Agencies — Mobile Marketing Strategy And Execution, Q1 2012

    In Forrester's 37-criteria evaluation of US digital agencies with mobile marketing services, we identified the nine significant agencies in this category — AKQA, iCrossing, Ogilvy, Possibl...

    • Downloads: 1655
  • For Marketing Leadership Professionals

    Report: Location-Based Social Networks: A Hint Of Mobile Engagement Emerges

    Location-based social networks (LBSNs), such as foursquare and Brightkite, offer interactive marketers the promise of right-time, right-place marketing by connecting people and nearby points of ...

    • Downloads: 1871
  • For Marketing Leadership Professionals

    Report: The Forrester Wave™: Community Platforms, Q4 2010

    In Forrester's 60-criteria evaluation of community platform vendors, we found that Lithium Technologies and Jive Software led the pack because of their mature tool sets and depth of services off...

    • Downloads: 1609
  • For Marketing Leadership Professionals

    Report: 2012 Interactive Marketing Predictions

    Social is not a channel, and mobile goes beyond the smartphone. In 2012, marketers will get this concept and realize that their customer is truly "always on." The customer of 2012 expects custom...

    • Downloads: 1742
  • For Marketing Leadership Professionals

    Report: Advance Through The Stages Of Mobile Maturity

    This report provides a road map for interactive marketers who are responsible for mobile marketing. As consumer mobile adoption balloons and as hardware, software, and interfaces evolve, interac...

    • Downloads: 1591
View all of Melissa Parrish's Research

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