Michael Barnes

VP, Research Director serving Customer Insights PROFESSIONALS

Michael serves Customer Insights Professionals and leads an Asia Pacific team of analysts focusing on helping businesses collect, manage, analyze, and apply customer data to win, serve, and retain customers. His team also supports business technology professionals seeking insight and strategies to better leverage IT to deliver business value by embracing digital disruptions.

Michael's coverage focuses primarily on customer analytics best practices and technologies, business intelligence, big data, and cloud computing. His views on the Asia Pacific IT market are commonly cited in prominent publications and broadcast media, and he is a highly sought-after speaker at industry events throughout the world.

Previous Work Experience

Michael has 20 years of IT experience and joined Forrester through its acquisition of Springboard Research. Prior to Springboard, he led software infrastructure and application integration research in Asia Pacific for Gartner, advising large organizations on strategies for sourcing, implementing, and managing enterprise applications and software technologies. He previously conducted software research and implementation at Meta Group, Hurwitz Group, and Prudential Insurance.

Education

Michael holds a master's degree in economics from Northeastern University.

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3 results in Reports

  • Michael Barnes
  • Customer Experience Management
  • For Application Development & Delivery Professionals

    Report:The Future Of BI In Asia Pacific

    The Top 10 Trends Affecting Market Maturity And Growth

    Business intelligence (BI) adoption drivers, technology understanding, and organizational process maturity continue to vary widely across Asia Pacific. The one constant in this market is the...

    • Downloads: 271
  • For Application Development & Delivery Professionals

    Report:Business Intelligence Market Trends In Asia Pacific

    Demand for business intelligence (BI) tools, technologies, and approaches is increasing across Asia Pacific excluding Japan (APEJ). Competitive pressures in both mature and growth markets across the...

    • Downloads: 510
  • For Application Development & Delivery Professionals

    Report:Salesforce.com Ventures Into Collaboration; Leverages Social Media

    This report provides vendor strategists with insights, observations, and analyses gained from Salesforce.com's global user and developer conference, Dreamforce, held in San Francisco on November 18 -...

    • Downloads: 11