Speaker Biography
Michael Glantz
Analyst
Sessions Featuring This Speaker
Forrester's Marketing Leadership Forum 2012
04/18/2012
01:55 PM - 02:40 PM
How Will Data Change TV Ad Buying?
Media consumption continues to fragment, yet traditional TV ads still continue to be bought and sold using broad, panel-based data. With new streams of customer data available, marketers can now deliver more targeted TV ads to the right audience. Marketing leaders who attend this session will get answers to the following questions:
- How are media buyers using new TV data sources in their marketing strategies?
- How will TV campaigns be bought and sold in the future?
- Which data sources should marketers prioritize to enhance their TV campaigns?
Research Focus
Mike is an expert on digital media planning and strategy, new digital marketing technologies, effective cross-channel marketing, and new media measurement. His current research focuses on marketing strategy, adaptive marketing, agency relationships, and specifically the future of television advertising.
Previous Work Experience
Before joining Forrester, Michael served on an emerging media research team at GfK MRI. In addition, Michael has done extensive digital media planning and strategy for many global brands including Sony, Brown Forman, and Cargill.
Education
B.A. Bowdoin College, Religion and Asian Studies