Michael O'Grady

Forecast Analyst serving Customer Insights PROFESSIONALS

Michael is an analyst on the forecast team, which is responsible for producing all forecasts within M&S research. He focuses on European consumer technology surrounding mobile and digital devices, as well as connected devices and TV viewing in the US.

Previous Work Experience

Prior to joining Forrester, Michael was a portfolio analyst working within the life science industry. He was responsible for understanding trends within the portfolio to help calculate product launch likelihoods and portfolio sustainability.

Education

Michael earned his undergraduate degree in mathematics from Leeds University. He also earned an M.Sc. in IT from University College London and an M.B.A. from the Open University. He is an associate member of the Operational Research Society.

Research Coverage

Michael O'Grady's Research

  • For Marketing Leadership Professionals

    Report: Forrester Research Online Display Advertising Forecast, 2014 To 2019 (Western Europe)

    Online display advertising in Western Europe is growing at a 10.3% compound annual growth rate (CAGR) over the next five years. Drivers for growth include a growing online population together wi...

    • For eBusiness & Channel Strategy Professionals

      Report: Retailers Struggle To Profit Despite The Rise In Online Grocery Shopping In Western Europe

      Forrester recently updated its online retail sales forecast for Western Europe to show the strong growth in online grocery sales, particularly in France. This report provides insight into this t...

      • Downloads: 4
    • For eBusiness & Channel Strategy Professionals

      Report: Digital User Behaviors Are Driving Digital Goods Growth

      Forrester recently updated its online retail sales forecast to show continued growth in digital goods in Western Europe. The compound annual growth rates from 2013 to 2018 for online sales in mu...

      • Downloads: 10
    • For eBusiness & Channel Strategy Professionals

      Report: Forrester Research Online Retail Forecast, 2013 To 2018 (Western Europe)

      Online retail sales in Western Europe are growing at a compound annual growth rate (CAGR) of 11.5% over the next five years, with the highest growth coming from Southern Europe. Although a major...

      • Downloads: 10
    • For eBusiness & Channel Strategy Professionals

      Report: While Retail Footfall Decreases, Digital Influence On Consumer Shopping Behavior Increases

      Forrester recently launched its first European Web-influenced retail sales forecast and European mobile and tablet commerce forecasts. This report provides insight into the online factors that i...

      • Downloads: 16
    • For Marketing Leadership Professionals

      Report: The Worldwide Tablet Forecast

      Forrester recently launched its first global tablet forecast. This report provides color and insight into the numbers behind the forecast. We examine some of the key drivers from both a consumer...

      • Downloads: 150
    • For eBusiness & Channel Strategy Professionals

      Report: Forrester Research Online Retail Forecast, 2012 To 2017 (Western Europe)

      Online retail spending by 22 retail categories for each of the 17 Western European countries. Includes online retail sales as a percent of total retail sales. Also includes online buyers, online...

      • Downloads: 12
    • For Marketing Leadership Professionals

      Report: Forrester Research Connected Devices Forecast, 2011 To 2016 (US)

      Adoption, ownership, and life cycle for Blu-ray Disc players, console game devices, and HDTVs. Contains data for each device on connectable and connected households. Includes historical data goi...

      • Downloads: 5
    • For Marketing Leadership Professionals

      Report: Forrester Research Mobile Advertising Forecast, 2013 To 2018 (US)

      Spending by companies on mobile and tablet marketing segmented by display, search, and social. Includes data on mobile Internet users and spending by company size as well as mobile video ad...

      • Downloads: 10
    • For Marketing Leadership Professionals

      Report: Forrester Research Tablet And eReader Forecast, 2012 To 2017 (US)

      Sales and installed base for tablet and eReader devices as well as book market spending. Breaks out installed base of consumer- and business-owned tablets and new and replacement tablet sales. A...

      • Downloads: 10
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