Michael Barnes

VP, Research Director serving Customer Insights PROFESSIONALS

Michael serves Customer Insights Professionals and leads an Asia Pacific team of analysts focusing on helping businesses collect, manage, analyze, and apply customer data to win, serve, and retain customers. His team also supports business technology professionals seeking insight and strategies to better leverage IT to deliver business value by embracing digital disruptions.

Michael's coverage focuses primarily on customer analytics best practices and technologies, business intelligence, big data, and cloud computing. His views on the Asia Pacific IT market are commonly cited in prominent publications and broadcast media, and he is a highly sought-after speaker at industry events throughout the world.

Previous Work Experience

Michael has 20 years of IT experience and joined Forrester through its acquisition of Springboard Research. Prior to Springboard, he led software infrastructure and application integration research in Asia Pacific for Gartner, advising large organizations on strategies for sourcing, implementing, and managing enterprise applications and software technologies. He previously conducted software research and implementation at Meta Group, Hurwitz Group, and Prudential Insurance.

Education

Michael holds a master's degree in economics from Northeastern University.

Michael Barnes's Research

  • For Application Development & Delivery Professionals

    Report: Sizing The Cloud Markets In Asia Pacific

    Exploiting cloud computing growth opportunities in Asia Pacific requires insights into future cloud market size, growth dynamics, adoption trends, and demand drivers, all of which vary widely ac...

    • Downloads: 1461
  • For CIOs

    Report: Big Data Adoption Trends In Asia Pacific: 2013 To 2014

    The maturity and sophistication of existing data warehousing (DW) implementations across the Asia Pacific (AP) region has been variable, to say the least. If the hype around big data is to be be...

    • Downloads: 756
  • For Application Development & Delivery Professionals

    Report: End User Computing Trends In Asia Pacific In 2012 And 2013

    Over the next several years, successful organizations across Asia Pacific will radically alter their approach to end user computing. Companies will continue to use desktop virtualization to simp...

    • Downloads: 561
  • For Application Development & Delivery Professionals

    Report: Navigating The Asia Pacific Software-As-A-Service Market

    Software-as-a-service (SaaS) today represents one of the most dynamic growth segments of the global tech sector. The markets across Asia Pacific excluding Japan (APEJ) in this context are exposi...

    • Downloads: 551
  • For Application Development & Delivery Professionals

    Report: Business Intelligence Market Trends In Asia Pacific

    Demand for business intelligence (BI) tools, technologies, and approaches is increasing across Asia Pacific excluding Japan (APEJ). Competitive pressures in both mature and growth markets across...

    • Downloads: 514
View all of Michael Barnes's Research

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