About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Michael serves Interactive Marketing Professionals and specializes in B2B interactive marketing. He is a leading expert on B2B digital strategy, social marketing, agency selection, and the online media-buying ecosystem.
Prior to joining Forrester, Michael worked at JupiterResearch, where he conducted research on interactive media and marketing as well as consumer trends.
Michael has a B.A., cum laude, in government from Dartmouth College.
Sorry — your search returned 0 results within Reports, so we expanded it to include Everything.
28002 results in Everything
This morning, HP announced it was buying ArcSight for $1.5 billion, at a 70% market value premium compared to its value a month ago. My colleague John Kindervag will probably be blogging on this...
I’m beginning to prep for a future report on a new breed of tools designed to help companies manage complex social media accounts, relationships, communications and internal roles. If you...

It was common knowledge that Microsoft was releasing a new version of its communications and collaboration suite this year, but behind the traditional development cycle, the Microsoft marketing...
We Identified A Strong Group Of Globally Successful Vendors In A Growing Market
Forrester surveyed 14 vendors of globally deployed banking platforms on their 2006 deals. The outcome of the deal analysis? i-flex solutions and TEMENOS are still the power sellers. Two of the new...
Processes: The Mobile Banking Strategy Playbook
The critical question for many digital banking teams after they build mobile banking is how to encourage customer adoption and use. Forrester spoke to eBusiness executives at banks about the current...
Today Informatica announced the availability of a trust site similar to what other major cloud platforms like salesforce.com (trust.salesforce.com) and NetSuite (with its availability status)...
This document provides vendor strategists with an overview of the IT services market in APeJ in 2011. The research is based on interviews with key MNCs and local vendors in the Asia Pacific IT...
One of the pillars of crafting an “ideal customer service experience” is to offer a consistent service experience across the communication channels that you support. So what does this...
In Q1 2007, companies based in EMEA signed 75 large outsourcing deals — with a total deal value of almost €5.7 billion. More than half of these deals included infrastructure outsourcing...
This document provides a comprehensive background of the dynamics in the public sector market in Pakistan. This analysis will allow vendor strategists to address market opportunities in Pakistan more...

Last Sunday my washing machine broke down. And for a family with young children, a washing machine is right up there with shelter and food in Maslow's hierarchy of needs. As the shops are closed...
A usable market segmentation analysis is one of the keys to any market-driven company's success, yet many segmentations fail. This is troubling not only because these types of failures tend to be...
One of the more common questions we get from clients is about how to decide between enterprise service bus (ESB) and comprehensive integration solutions (CIS's) for meeting integration...
Tools And Technologies: The Mobile Banking Strategy Playbook
Even the best mobile strategy can be a victim of poor execution. Managing technology is hard enough, but as new phone features and capabilities crop up seemingly every day, navigating the ever...

Rarely does vendor consolidation reflect such fragmentation of a market. Picking up on the recent acquisition trend of independent market leaders, IBM today announced plans to acquire long-time GRC...
What Should The Telecoms Sector Do?
Despite the efforts of governments and regulatory bodies, the financial crisis rumbles on and has yet to be fully resolved. As feared, it has spread like a contagious virus from finance and banking...
[Posted by David Card] follow me at davidcard Chatting with board members at a major apparel company last night, a few mentioned a story on NPR's Morning Edition about the social divide between...