Forrester Research : Analyst : Michael O'Grady

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Michael O'Grady

Forecast Analyst serving Customer Insights PROFESSIONALS

Blog: Customer Insights Blog

Michael is an analyst on the forecast team, which is responsible for producing all forecasts within M&S research. He focuses on European consumer technology surrounding mobile and digital devices, as well as connected devices and TV viewing in the US.

Previous Work Experience

Prior to joining Forrester, Michael was a portfolio analyst working within the life science industry. He was responsible for understanding trends within the portfolio to help calculate product launch likelihoods and portfolio sustainability.

Education

Michael earned his undergraduate degree in mathematics from Leeds University. He also earned an M.Sc. in IT from University College London and an M.B.A. from the Open University. He is an associate member of the Operational Research Society.

Research Coverage:

Telecommunication Services

Michael O'Grady's Research

For Marketing Leadership Professionals
Report: Forrester Research Mobile Advertising Forecast, 2013 To 2018 (US)
Michael O'GradyMay 02, 2013
Spending by companies on mobile and tablet marketing segmented by display, search, and social. Includes data on mobile Internet users and spending by company size as well as mobile video ad...
- Downloads: 2
For eBusiness & Channel Strategy Professionals
Report: Forrester Research Online Retail Forecast, 2012 To 2017 (Western Europe)
Michael O'GradyMarch 25, 2013
Online retail spending by 22 retail categories for each of the 17 Western European countries. Includes online retail sales as a percent of total retail sales. Also includes online buyers, online...
- Downloads: 4
For Marketing Leadership Professionals
Report: Forrester Research Tablet And eReader Forecast, 2012 To 2017 (Western Europe)
Michael O'GradyFebruary 08, 2013
Sales and installed base for tablet and eReader devices as well as book market spending for 16 Western European countries. Breaks out installed base of consumer- and business-owned tablets by co...
- Downloads: 3
For Marketing Leadership Professionals
Report: Forrester Research Tablet And eReader Forecast, 2012 To 2017 (US)
Michael O'GradyJanuary 30, 2013
Sales and installed base for tablet and eReader devices as well as book market spending. Breaks out installed base of consumer- and business-owned tablets and new and replacement tablet sales. A...
- Downloads: 4
For Marketing Leadership Professionals
Report: Forrester Research World eReader And eBook Forecast, 2012 To 2017 (Global)
Michael O'GradyJanuary 16, 2013
Global sales and installed base of eReader devices in 53 countries. Also includes total book (physical and digital) and eBook spending for each country. Includes historical data back to 2010 plu...
- Downloads: 1

View all of Michael O'Grady's Research

For Marketing Leadership Professionals
Report: Forrester Research Connected Devices Forecast, 2011 To 2016 (US)
Michael O'GradyOctober 31, 2011
Adoption, ownership, and life cycle for Blu-ray Disc players, console game devices, and HDTVs. Contains data for each device on connectable and connected households. Includes historical data goi...
- Downloads: 5
For Marketing Leadership Professionals
Report: Forrester Research Mobile Adoption And Sales Forecast, 2012 To 2017 (US)
Michael O'GradyFebruary 13, 2012
Total mobile subscribers and subscriptions including prepaid subscriptions. Installed base and sales of mobile handsets segmented by speed (2.5G, 3G, and 4G/LTE) and feature set (basic devices, ...
- Downloads: 7
For Marketing Leadership Professionals
Report: Forrester Research Mobile Adoption Forecast, 2011 To 2016 (Western Europe)
Michael O'GradyOctober 14, 2011
Total mobile subscribers, total handsets, and mobile Internet users. Includes installed base of mobile handsets by technology (2.5G, 3G, and 4G/LTE) and phone type (smartphone, quick messaging, ...
- Downloads: 1
For Marketing Leadership Professionals
Report: Forrester Research Pay TV Forecast, 2011 To 2016 (US)
Michael O'GradyDecember 29, 2011
TV households by subscription service and digital TV households with DVR households by service. Includes historical data going back to 2000 plus a five-year forecast.
- Downloads: 8
For Marketing Leadership Professionals
Report: Forrester Research eReader Adoption Forecast, 2011 To 2016 (US)
Michael O'GradyJanuary 04, 2012
Dedicated eReader device unit sales, users by demography, and installed base, with eBook and physical book spending. Includes historical data going back to 2008 plus a five-year forecast.
- Downloads: 5