About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Michele is a member of Forrester's Infrastructure & Operations research team. Her expertise focuses on enterprise mobility strategy development and mobile device and application adoption. Michele's research spans smartphone, tablet, and mobile application deployment; mobile application management; enterprise application stores; 4G and long-term evolution (LTE) technologies; mobile workforce segmentation; bring-your-own-device (BYOD) strategy; mobile metrics; and machine-to-machine (M2M) adoption.
Michele delivers strategic guidance to Forrester's enterprise, small and medium-size business (SMB), and vendor clients by identifying enterprise mobility service and technology trends, device adoption drivers, mobile application usage, and emerging M2M solution opportunities. She also focuses on strategic issues facing the telecom industry, gauging the effect of new competitor entry, new business models, new service usage patterns, and new technology initiatives such as M2M technologies.
Michele has more than 15 years of professional experience focusing on the telecommunications and enterprise mobility industry. She assisted domestic and international service providers in addressing strategic issues, conducting competitive assessments, evaluating product concepts, and developing marketing positioning messages on new technologies and services. Prior to joining Forrester, Michele was a management consultant serving national and international communications and technology clients in North America and Europe. Michele started her consulting career in Booz Allen & Hamilton's telecommunications group, where she helped telecom companies implement a federally mandated wireline and wireless service prioritization system used during national emergencies.
Michele has an M.B.A. from Boston University. She also holds a B.A. from St. Mary's College of Maryland.
Adobe, comScore, IBM, And Webtrends Lead A Market In Transition
In Forrester's 80-criteria evaluation of web analytics vendors, we found that Adobe, comScore, IBM, and Webtrends are Leaders because of their consistent product strength combined with compelling...

Converseon, Nielsen, And Radian6 Lead A Fragmented Market
How Six Vendors Stack Up In A Mature Yet Changing Market
In Forrester's 70-criteria evaluation of customer analytics vendors, we identified the six most significant software providers — Angoss Software, FICO, IBM, KXEN, Pitney Bowes, and SAS —...

How 13 Vendors Stack Up In An Emerging Market
In Forrester's 19-criteria evaluation of emerging customer engagement agencies (CEAs), we found that only OgilvyOne Worldwide has made a significant-enough shift in this segment of its business to be...

After evaluating two categories of enterprise feedback management (EFM) vendors in Q3 2011, Forrester will no longer cover the vendor market landscape in the same way. This report explains why the...
Adobe And Autonomy Lead A Pack Of Strong Performers
In Forrester's inaugural evaluation of online testing vendors, we researched eight companies across 82 criteria. We found that Adobe and Autonomy lead the pack because of their consistent strength...
After evaluating two categories of enterprise feedback management (EFM) vendors in Q3 2011, Forrester will no longer cover the vendor market landscape in the same way. This report explains why the...
Converseon, Nielsen, And Radian6 Lead A Fragmented Market
During the past year, listening platforms continued their evolution beyond basic brand monitoring tools into integral technologies that inform a variety of marketing and business functions like...

Epsilon And Kobie Marketing Lead, With Brierley+Partners And Aimia Close Behind
Companies turn to loyalty program service providers for support across the loyalty value chain — from program strategy, technology, and program management to creative, fulfillment, and...

How Nine Vendors Stack Up In A Constantly Changing Market
In Forrester's 64-criteria evaluation of enterprise listening platforms vendors, we found that Radian6 and Visible Technologies lead the pack because of their variably functional dashboards and...

How Seven Vendors Are Addressing The Evolution Of Online Testing
In Forrester's 53-criteria evaluation of online testing platform vendors, we identified the seven most significant providers — Adobe, Autonomy, Maxymiser, Monetate, Optimizely, SiteSpect, and...