Forrester

Discussion:Has IT at large lost interest in finding better ways to develop software?

Earlier in my career, there were lots of discussions on topics relevant to not only software development teams (e.g. methodologies, processes, etc) but information relevant to developers such as use...

Discussion:Enterprise Architecture Kata

It is difficult to avoid the frequently asked question found in social media forums such as "How do I become an enterprise architect?" Many people will look at this question and solely interpret it...

For Infrastructure & Operations Professionals

Blog:HP And Intel Announce Poulson And New Integrity Servers – Great News For A Select Few

On Tuesday November 8, after more than a year of pre-announcement disclosures that eventually left very little to the imagination, Intel finally announced the Itanium 9500, formerly known as Poulson....

Discussion:The Process-Driven Business Of 2020

For Chief Information Officer Professionals

Blog:Three Barriers Holding Back CIOs

Today, with technology embedded in virtually every business process and market dynamics changing at a mind-boggling pace, the role of CIO is rapidly changing from a technology manager to a business...

Discussion:Please comment on the proposed Forrester BI Reference Architecture

I am in the processing of conducting primary research to create Forrester Business Intelligence Reference architecture. What do you think of the attached as a starting point? In addition to the usual...

For Chief Marketing Officer Professionals

Blog:Data Elected Our 44th President . . . B2B CMOs Must Make The Right Data Work For Them

No matter what your politics, from coast to coast, the country is breathing a sigh of relief that the 2012 election season is finally behind us. Already, quite a bit has been written about what...

Discussion:Cloud Broker

For Sales Enablement Professionals

Blog:Join Me In Creating Standards For Competitive Sales Battle Cards!

Forrester’s sales enablement team is launching a collaborative effort with our clients and other experts to establish standards for competitive battle cards and I invite you to participate...

Discussion:TechRadar

For Sales Enablement Professionals

Blog:CHANNEL PARTNERS ARE EMBRACING THE CLOUD IN A BIG WAY – BUT STILL NEED HELP

Channel partners are bullish about their growth prospects. In fact, in a recently conducted Forrester survey in North America (NA) and Europe, 59% of channel partners expect to grow by more than 10%...

For Marketing Leadership Professionals

Blog:Wearable Devices: The Next Battleground For The Platform Wars

Wearable devices, or “wearables” for short, have enormous potential for uses in health and fitness, navigation, social networking, commerce, and media. Imagine video games that happen in...

For Marketing Leadership Professionals

Blog:Potential Nook Spinoff: Unlocking Value But At What Cost?

In a press release today, Barnes & Noble announced its intention to explore a potential separation of its successful Nook business in order to "unlock that value" and build upon its rapid growth (the...

For Marketing Leadership Professionals

Blog:2011 Agency Predictions

Over the past couple of years, we’ve seen some dramatic shifts in the agency landscape. In what Forrester has dubbed “The Great Race For Relevancy,” virtually every type of agency...

Discussion:What should EA do for business agility?

I want to make a bald assertion and then pose certain questions that follow on this assertion.Bald assertion: The central business issue of our times is business agility. The more agile a...

Discussion:How To Get Value From Customer Journey Maps

For Customer Experience Professionals

Blog:Forrester’s 2013 Global Customer Experience Benchmarking Survey

Calling all customer experience professionals: Do you know about your company’s customer experience priorities and initiatives (or lack thereof)? Do you know what your...

Discussion:Tablets Will Rule The Future Personal Computing Landscape

The paragraph about App development is very important. For me it is a success factor for the whole environment. Without easy to use GUI for business applications the hype will stop very quickly....

For Sourcing & Vendor Management Professionals

Client Inquiry:Cost Capitalization When Renewing Microsoft Enterprise Assurance (EA) Licenses

What is the current thinking on ways to capitalize existing software assurance (SA) components during an EA renewal? Why?

Discussion:Rethink Existing Approaches To Embed Cross-Channel Attribution

For Marketing Leadership Professionals

Blog:Perpetual Connectivity Will Change How We Experience The World

Devices are proliferating, and we’ve all seen the data to prove it: More than half of US consumers now own smartphones, and nearly 20% own a tablet. And it’s not just device ownership...

Discussion:What Executives Believe Constitutes A Valuable Meeting: Update For 2011

Not only the research results are excellent, by geography and by role, especially the interview highlights show pretty clear what the challenge actually is: From "it's all about us" (the vendors) to...

For Marketing Leadership Professionals

Blog:Was Social Media A Big Factor In Holiday Purchases? Reach Your Own Conclusion!

It's sometimes amazing (and disappointing) what you find when you scratch beneath the surface of headlines. Take this one from Mashable: "Social Media Not a Big Factor in Holiday Purchases."...

For Infrastructure & Operations Professionals

Blog:5 Tips For Getting Ready For Service Integration

This blog has been kindly provided by Sandy Winschief, a vendor/supplier management specialist at TCS, who previous provided: A Late New Year’s Resolution: Be Nice To A Supplier And See What...

Discussion:What Social CRM Means To Customer Intelligence

Excellent capture of the next wave for Targeting via social listening and CRM integration