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For Marketing Leadership Professionals

Microblogging For Marketers – A Social Computing Report

October 16, 2007

By Peter Kim with Charlene Li, Cynthia N. Pflaum, Sarah Glass, Evadne Cokeh

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Why Read This Report

Microblogging allows users to communicate with their networks in abbreviated content updates. Sites like Twitter, Pownce, and Jaiku have become popular quickly over the past year, and users are early adopters of Social Computing technologies. However, marketers should ensure that this Social Computing tool fits into a larger communications strategy before getting involved.
Tags: Brand & Product Web Sites, Brand Monitoring, Brand Tactics, Branding, Consumer Blogs, Consumer Electronics & Technology, Customer Experience Management, Emerging Media, Emerging Methods, Interactive Marketing Strategy and Process, Social Computing, Social Marketing, Social Media, Web 2.0, Web Design & Usability
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TABLE OF CONTENTS

  • An Overview Of Microblogging For Marketers

  • RECOMMENDATIONS

    Use Microblogging To Build Relationships With Early Adopters
  • Supplemental Material
  • Related Research Documents
 
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