CLIP THIS INQUIRY

Select a group:

Group Name
Create New GroupClip

CLIP THIS FLOW

Select a group:

Group Name
Create New GroupClip

For Consumer Product Strategy Professionals

Microsoft's Shrinking Window For Tablets

Windows 8 Shows Promise, But Its Fifth-Mover Product Strategy Is Late

by J.P. Gownder, Sarah Rotman Epps

with Sander Rose, Amelia Martland

  • November 29, 2011
  • Comments:
  • Rating:

Tags: Go-To-Market Strategies, Product & Solutions Strategies, IT Infrastructure & Operations, Technology Product Strategies, Client Operating Systems & Software, Tablet PCs, Windows Client OS, Client Computing Hardware

Why Read This Report

Microsoft faces challenges in the tablet market due to its late entry. While Windows 8 looks like a promising product for tablet computing, its release won't come until sometime next year. Though Microsoft's OEM partners are embracing the platform, consumer interest has plummeted during the past nine months. Windows product strategists will have to overcome several disadvantages associated with being a fifth mover in the tablet market. Product strategists in any industry have to evaluate their potential to be "fast followers": Waiting too long to follow raises the bar your product must meet to compete.
US $499

Our Service Guarantee: If you are not completely satisfied, return it for a full refund.

Become A Client

Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

Already A Client?
Log in to read this document.

RELATED RESEARCH

Apple Dominates The European Tablet Market, But There's Room For Competition
Sarah Rotman Epps
August 09, 2011
    US Consumer Tablet Forecast Update, 2011 To 2016
    Sarah Rotman Epps
    March 06, 2012

      consulting icon

      Targeted Solutions

      Analysts focused on your challenges.
      Deep understanding of your business.
      Independent research-driven guidance.
      Custom consulting engagements.

      TABLE OF CONTENTS

      • Windows 8, Though A Promising Product, Looks Increasingly Late To The Game
      • Microsoft's Product Strategy Must Compensate For A Two-Year Product Gap

      • WHAT IT MEANS

        "Fast Following" Requires Amping Up The Experience, Not Just The Features
      • Supplemental Material
      • Related Research Documents
       
      Loading...

      Browse

      About Forrester

      Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

      Roles We Serve

      Forrester supports leaders in 19 roles across three distinct groups: IT, Marketing & Strategy, and Technology Industry.

      Analysts & Coverage Areas

      Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

      Research
      Latest Reports
      Charts & Figures
      Forrester Waves
      Planned Research
      Data
      Consumer Data
      Business Data
      Events
      Forums
      Webinars
      Workshops
      Tools & Templates
      Vendor Selection Aids
      Best Practice & Self-Assessments
      Models & Calculators
      Document Templates

      Forrester Leadership Boards

      Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.

      Consulting

      Our expert analysts apply custom research-based solutions and data-rich insight to your critical challenges and opportunities.

      Community

      Connect with peers and analysts, share your views, and ask questions on key business issues.

      Blog

      Forrester analysts weigh in on the latest business and technology news.

      • BROWSE
      • Register
      • Call +1 617.613.5730
      • Cart