Why Read This
Interactive marketers are working hard to keep up with the evolving landscape of channels, tools, and technologies at their disposal for 2011 budget planning. Seventy percent of marketers expect budgets to stay the same or improve, which means that there is room for innovation and experimentation in the coming year. The most important theme for 2011 is "multichannel planning." In order to spend budgets wisely, marketers must find synergies between channels — from using search behavior to target display ads to making social engagement more mobile friendly — and press partners for proof of unduplicated value within them.
Tags: Digital Marketing, Emerging Media, Emerging Methods, Integrated Marketing (Cross-Channel), Marketing Organizational Structure, Media Mix, Mobile Advertising, Mobile Marketing, Online Advertising, Search Marketing, Social Marketing, Social Media