About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Mike serves Application Development & Delivery Professionals. He leads a team of analysts who cover a wide range of practices and technologies, including development and integration tools, application platforms, SOA, BPM, Web services, application suites, and practices and processes for managing development organizations and projects. In his 12 years with Forrester, Mike has covered several of the topics handled by this team and today contributes to Forrester's coverage of Lean software and SOA.
Mike came to Forrester through its acquisition of Giga Information Group. In his 22 years of hands-on experience with IT before joining Giga, Mike spent 10 years as an executive in the software development tools business. Mike led product management, product engineering, and later a product business unit at Intersolv, a leading global vendor of application development tools. There, he led the creation and launch of multiple application development and software modeling products; before that, he spent seven years at LBMS. Prior to LBMS, Mike spent 10 years in IT in various positions, including project manager, systems analyst, DBA, and programmer.
Mike has spoken at numerous industry conferences, and he has chaired Forrester's IT Forum (GigaWorld) five years running. He is quoted frequently in industry publications, such as Computerworld, eWEEK, InfoWorld, InformationWeek, and Internet Week, as well as in the Financial Times, The New York Times, and The Wall Street Journal.
Mike earned a B.A. in physics from Rice University, where he also began his work in programming in FORTAN and Algol, including a senior project to do mathematical modeling of complex physical systems using nonlinear partial differential equations.
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What are best practices in developing a partnership tool kit?
Are there any advantages to being aligned to industry versus just products for SMB marketing?
New IT organizational models are emerging from IT shop experiments and innovative thinking by management consulting firms. These models attempt to overcome the silos both within IT and between IT and...

Admob released a set of metrics about their business today. They provide some well-organized and clear data around the number of ad impressions they are serving and to what devices in what countries....
We are trying to develop a comprehensive executive-level scorecard for our administration area or operations/service areas, not IT. We are looking for best practices to help us develop the format or...
The inability to find content, a lack of compliance, and poor customer experiences all add up to real costs. If you care about getting the right information to the right people at the right time and...
How eBusiness Executives Can Adapt To Changing Consumer Behavior
Operating in a multichannel environment isn't new, but it's becoming increasingly complex. Customers spend more time online and increasingly use digital channels to do more than just buy goods...
Within the next 12 to 18 months, most IT managers worldwide will significantly alter their mobile computing strategies due, in part, to the prevalence of consumer smartphones, maturing...
Which apps require more security versus less security?
Boost Mobile and Cellfire announced a partnership today to put Cellfire's coupon application on their cell phones. The article doesn't say that Boost will pre-load the application, but a spot...
Can Forrester give some guidelines on the process of competitive intelligence?
This is probably one of the top 10 inquiries I get from clients. Should I have a mobile coupon offering? If so, what form of mobile technology should I use? Our new report, "Mobile Coupons: Gold...
A Consumer Product Strategy Introduction To The Personal Cloud
Consumers are embracing cloud services now without realizing it. Amazon.com's Kindle, the Palm Pre, Spotify, virtually every Google product, and a raft of products from other brands are now using...
I’m at my desk preparing for the Forrester Infrastructure & Operations Forums in Las Vegas (May 24-25) and Paris (June 19-20). I'm hoping to collect a few more real-life examples of “Greenfield”...
Travelers Seeking Deals And Discounts Online Have Increased 55% Since Q4 2007
The effects of the US recession are painfully visible in the increase in leisure travelers looking for travel deals and discounts online. Sale Seekers — US online leisure travelers who use...
Forrester's Competitive Site Assessment Ranks 10 US Airlines
Forrester evaluated the Web sites of the 10 largest US-based network and low-cost carriers — AirTran Airways, Alaska Airlines, American Airlines, Continental Airlines, Delta Air Lines, JetBlue...
The Demographic Profiles And Attitudes Of US Individual Purchasers Of Health
Who's purchasing individual insurance? And why? To answer these and other questions, we looked at Forrester's North American Technographics® Healthcare Online Survey, Q2 2008. We found that...
The deluge of customer data shows no signs of abating. The perpetually-connected customer leaves data footprints in every interaction with a brand. This presents tremendous opportunities for...
CMOs must bury the marketing funnel and embrace the customer life cycle. More than a century after its first use, marketing leaders still use the "marketing funnel" to describe three key aspects of...
My organization is just beginning to externally expose services for our first native mobile application. We currently have a single sign-on (SSO) security infrastructure for our web applications....
Over the past few weeks, I’ve been part of a group that picked the winners of Forrester’s Voice Of The Customer Awards for 2011. I can’t yet tell you the names of the three winners...