About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Mike's research is focused on software technology, platforms, and practices that enable application development professionals to deliver faster agility, prescient customer experiences, and breakthrough operational efficiency. His key technology and platform coverage areas are big data predictive analytics, blazing-fast performance best practices, user experience design, and emerging technologies that make software faster and smarter. Mike is also a leading expert on the intersection of business strategy, architecture, design, and creative collaboration.
Mike is a recipient of the Forrester Courage Award for making bold calls that inspire leaders and guide great decisions. He is also the record-holder of the most-read Forrester blog post.
Mike has more than 25 years' experience in the industry helping firms design and develop mission-critical applications in eCommerce, insurance, banking, travel/hospitality, manufacturing, healthcare, and scientific research for organizations including Nasa, eBay, Bank of America, Liberty Mutual, Nielsen, EMC, and others. He has written thousands of lines of code, managed development teams, and consulted with dozens of technology firms on product, marketing, and R&D strategy.
He is a frequent and sought-after speaker at industry, corporate, educational, and technology events for his audience-designed, insightful, and energetic speeches.
Mike earned a B.S. in computer science and management from Worcester Polytechnic Institute. While a student, Mike was awarded three U.S. patents for inventing an expert system used to train air traffic controllers around the world.

More and more marketers want to understand how these new flexible domain names -- known as “new generic top-level domains” or “new gTLDs” -- will impact their online strategy and, in particular,...
At the Paris meeting - last month - for clients in Forrester's Interactive Marketing Council programme, the non-mover at number one for all was organizing for interactive marketing. So we posed these...
Looking for benchmarks, studies, etc correlating how online advertising leads to offline sales. I would greatly appreciate any insights, suggestions, or recommendations from the community here at...
Does anyone have a certification/training process for individuals participating in social media on behalf of their company?
Interactive marketers are flooded with data from online display and search campaigns, Web traffic reports, email and social media metrics, and downstream conversion/attribution information. The...
With daily headlines reminding us of the impact of the Gulf of Mexico oil spill on the environment and on the standing of BP, I recalled a thread published 4 months ago in which we published the...
Measuring And Analyzing The Shift In Consumers' Expectations
Six years into the smartphone transition, customers are making a mobile mind shift. The shifted customer expects that any desired information or service is available on any appropriate device, in...

Most of you have probably read Shar VanBoskirk and Emily Riley's report "The Future of Interactive Marketing", where they've laid out the CORE mission for Interactive Marketers. In that report,...
Today, consumers in Europe pay less attention to promotional emails, delete emails without reading them, find emails less relevant, and wonder how marketers got their email data. Smart marketers...
It's great to see this report sharing the dangers of bad metrics. I certainly agree it is difficult to measure social media, and the best way is through direct measurement--but even then, care must...
A few years ago, Forrester defined the value of an email address as:Email subscriber value = (Potential revenue X time remaining for subscriber engagement) – cost to reach.But times have changed. ...
Forrester conducted an online survey fielded in March 2012 of 4,518 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,518), there is 95% confidence that...
I saw this on another Forrester forum discussion automated social marketing tools and so have placed it here:It is billed as a collection of 'must-have apps to get the most out of Twitter' and is...
As the planet gears up for the World Cup (which starts in just 3 days!), I'm wondering -- what are the best World Cup-based promotions you've seen so far?The most notable online promotion I've seen...
Lithium And Jive Lead The Way, With KickApps Close Behind
In Forrester's 60-criteria evaluation of community platform vendors, we found that Lithium Technologies and Jive Software led the pack because of their mature tool sets and depth of services offered....
Hi all -- I'm doing a report this month on best practices for hiring and retaining good digital talent. And I'd love to hear what you all find is working for you. And actually what is not working,...
The 2011 Forrester Groundswell award season is in full swing -- the deadline for entry is August 3 -- and we're on the hunt for great examples of companies using social and mobile technologies....
Processes: The Open Innovation Playbook
Co-creation, and social co-creation in particular, will blossom in 2012. Although the practice of co-creation remains relatively immature, product strategists from companies across a wide range of...

ForecastView Spreadsheet
Online Display Advertising Forecast: Offline and online advertising spending by marketers. Segments online display spending by media format, pricing scheme, and share of spending through ad networks....