About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Mike's research is focused on software technology, platforms, and practices that enable application development professionals to deliver faster agility, prescient customer experiences, and breakthrough operational efficiency. His key technology and platform coverage areas are big data predictive analytics, blazing-fast performance best practices, user experience design, and emerging technologies that make software faster and smarter. Mike is also a leading expert on the intersection of business strategy, architecture, design, and creative collaboration.
Mike is a recipient of the Forrester Courage Award for making bold calls that inspire leaders and guide great decisions. He is also the record-holder of the most-read Forrester blog post.
Mike has more than 25 years' experience in the industry helping firms design and develop mission-critical applications in eCommerce, insurance, banking, travel/hospitality, manufacturing, healthcare, and scientific research for organizations including Nasa, eBay, Bank of America, Liberty Mutual, Nielsen, EMC, and others. He has written thousands of lines of code, managed development teams, and consulted with dozens of technology firms on product, marketing, and R&D strategy.
He is a frequent and sought-after speaker at industry, corporate, educational, and technology events for his audience-designed, insightful, and energetic speeches.
Mike earned a B.S. in computer science and management from Worcester Polytechnic Institute. While a student, Mike was awarded three U.S. patents for inventing an expert system used to train air traffic controllers around the world.
Orchestrate Digital For The Best Brand Experience
Digital has been widely embraced by consumers and by many parts of the enterprise. But the adoption of digital channels — Web sites, mobile apps, online sales and customer service, and other...

Experiences Of Big Data First Movers
Forrester interviewed three organizations that have deployed Hadoop to support customer-facing processes, the back office, and even their research and development operations. Although these early...
The fragmented media landscape makes accurate attribution of successful marketing efforts increasingly difficult. As a result, marketing leaders are under greater pressure than ever to bring...

Use A Structured Framework To Build A Digital Paid Content Strategy
There are few examples of companies operating a successful paid digital content strategy. Yet there is a strong need for all companies offering content — many of them not traditional media...
Despite the momentum in Australian online retail, the sector is still quite focused on the basics of customer engagement. When it comes to marketing, this means online retailers don't just prioritize...
Benchmarks: The Search Marketing Playbook
Forrester applied an adjusted version of its search marketing review methodology to 300 paid search ads from the retail, travel, consumer packaged goods (CPG), media and entertainment, financial...
Analyzing Your Customers' Engagement Across Touchpoints
The splinternet — the fragmented world of incompatible web, social, video, and mobile touchpoints — is where your customers live now. They want to reach you in more touchpoints, but you...
Gaming Analytics Illustrates The Path To Digital Intelligence Maturity
As consumers effortlessly move across digital touchpoints and as marketing campaigns span channels, the need for comprehensive analytics has never been greater. But practitioners struggle to break...

Over the past year, marketers have made the shift from learning about the meaning of gamification to incorporating it into their strategies. But so far, the results have been mixed, as the...
How CI Can Use Technology To Drive Competitive Advantage
Marketers require ever more technology to capture, integrate, analyze, and apply customer data to marketing programs. Forrester recommends that marketers establish an enterprisewide marketing...

This report provides a case study supporting Forrester's best practices for customer intelligence professionals working to drive customer loyalty. Forrester identifies four crucial best practices for...
Promote, Find, And Attract The Mass Influencers Who Matter
Fans and followers are helpful for brands, but the people who bring the greatest value in social media are not just fans but advocates — people who can and will support, engage, and share...
ForecastView Spreadsheet
Online display avertising forecast: Online and offline advertising spending by marketers. Segments online display spending by pricing scheme, media format, and share of spending through ad networks....
Assessing Your Marketing-IT Partnership Readiness To Develop A Custom Action Plan
In the future, only companies that understand and anticipate their customers' needs and can consistently deliver unique, tailored customer experiences will be able to attract and retain loyal...

Gamification — applying principles of gaming to non-game activities — has everyone talking. In the context of loyalty, gamification offers two key benefits: deeper member engagement and...
Forrester forecasts interactive marketing spend to grow at a compound annual growth rate of 17%. But not all industries will invest in interactive at the same pace. Financial services will spend the...
During the past three years, ESPN has systematically integrated and analyzed multiple data sources from across the business to develop an understanding of the unique value that individual fans...