About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Mike's research is focused on software technology, platforms, and practices that enable application development professionals to deliver faster agility, prescient customer experiences, and breakthrough operational efficiency. His key technology and platform coverage areas are big data predictive analytics, blazing-fast performance best practices, user experience design, and emerging technologies that make software faster and smarter. Mike is also a leading expert on the intersection of business strategy, architecture, design, and creative collaboration.
Mike is a recipient of the Forrester Courage Award for making bold calls that inspire leaders and guide great decisions. He is also the record-holder of the most-read Forrester blog post.
Mike has more than 25 years' experience in the industry helping firms design and develop mission-critical applications in eCommerce, insurance, banking, travel/hospitality, manufacturing, healthcare, and scientific research for organizations including Nasa, eBay, Bank of America, Liberty Mutual, Nielsen, EMC, and others. He has written thousands of lines of code, managed development teams, and consulted with dozens of technology firms on product, marketing, and R&D strategy.
He is a frequent and sought-after speaker at industry, corporate, educational, and technology events for his audience-designed, insightful, and energetic speeches.
Mike earned a B.S. in computer science and management from Worcester Polytechnic Institute. While a student, Mike was awarded three U.S. patents for inventing an expert system used to train air traffic controllers around the world.
How can your firm deliver great, loyalty-inspiring customer experience – and achieve its efficiency objectives? Firms that want to boost Return on Equity (ROE) or Return on Capital...
The healthcare industry is undergoing transformation. What’s driving this? A wide range of factors, from new regulations and government programs, to new treatments and approaches,...
Mobile devices have cut the mustard as the first tool of choice against the PC. Despite their deficits, they are now poised to become the universal device many people will chose to work with. This...

Software AG today announced its cloud strategy. It is based on services that are already available, one that will soon be available (H2 2013), as well as a service planned for Q1 2014....
There is a staggering amount of customer experience work going on in the healthcare industry these days. From providers (the docs), to pharma companies and payers (health insurers), everyone is...
If you are at the deYoung museum in San Francisco and do a search on “painting,” you might be looking for a Van Gogh. If you are in Home Depot and do a search on...
Mobile services must be contextual. Screens are small. Interfaces are limited. Consumers are task-oriented. “I want to pay a bill” or “I need to make this shopping list before my...
Been a long time since I've seen a quality report on marketing mix planning. Seems there'd be more of it, but reality is there is not. Thanks for making this information available, nice report...
What do the top 3% of IT leaders know about workforce computing that you don’t? When will (or won’t) Windows 8 hit critical mass in enterprises? What about software-defined data centers...
Mobile ad spending is finally taking off. The Forrester Research Mobile Advertising Forecast, 2013 To 2018 (US) predicts that mobile ad spend (smartphones plus tablets) will represent more than 29%...
The recent Executive Order Making Open and Machine Readable the New Default for Government Information and the Office of Management and Budget (OMB) Memorandum Open Data Policy –...
As I sit at my kitchen table enjoying the quiet of my house before my kids come home, I know that I will move to my office and shut the door once that tranquility is shattered by their arrival. Then...
There’s a lot of effort exerted by marketing leaders to turn customers into brand advocates. But their customers have a lot of brand choices and a lot of other things on their minds. What these...
Google sets amazing new standards when it comes to web, mobile, and cloud technologies. That's why we are here at Google I/O 2013 in San Fransciso to find out what new technologies and tools...
Road Map: The Agile Commerce Playbook
Developing a vision and building a strategic plan are vital first steps on the road to agile commerce. But once your CEO says "yes," what next? Getting ready for action and taking the first concrete...
My first report on marketing innovation cultures published last week. It includes four case studies from Nestlé, Chick-fil-A, Skinnygirl Cocktails, and 7-Eleven. The report also introduces...
At Forrester, we define customer experience as how customers perceive their interactions with your company. Over the past few years, my colleagues and I have written a lot about the perceptions piece...
At Google I/O, the company managed to impress on a lot of fronts, enough that its stock began to climb as investors realized that Google is keeping up with — and in some cases, staying in front...
In case you haven’t noticed, the world of work is changing – people are more mobile, teams are more virtual, organizational structures are more fluid, work hours are more flexible, and...
Customers are becoming hyper-connected. Sensor-laden devices on our bodies, in our homes, in our cars, and virtually everywhere else are creating new opportunities firms large and small. Products...
Vision: The Information Strategy And Architecture Playbook
A veritable flood of information coming from widespread digitization has created new opportunities and risks that business executives can't ignore. Forrester is seeing a dramatic uptick in the...
As we published last month, people are in the midst of making a Mobile Mind Shift: The expectation that any desired information or service is available, on any appropriate device, in context, at your...
Earlier this month I attended IBM Impact in Las Vegas where the software vendor announced new enhancements and features for their BPM suite product. On the face of it, the announcement sounded a bit...
Forrester data continues to show employee demand for business ready smartphones, tablets, and mobile applications. This presentation walks you through our data and provides insight into how your...