For Application Development & Delivery Professionals

Mitigate CRM Risks By Using Sound Deployment Practices

    Why Read This Report

    To succeed in the age of the customer, application development and delivery (AD&D) professionals who support front-office business processes cannot afford failed technology projects. Customer relationship management (CRM) technology projects can be costly, affect many employees within the organization, and suffer from a lack of vendor support. Based on a survey of the experience and practices of 650 business and IT professionals, this report helps AD&D professionals determine how to organize their solution deployment, recognize the risks that they face during that process, and avoid the pitfalls that have tripped up other organizations.
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    TABLE OF CONTENTS

    • Organizations Cannot Afford To Fail With CRM
    • Understand The Four Critical Success Factors
    • Mitigate Business Process Risks
    • Mitigate Cultural Risks
    • Mitigate Strategy Risks
    • Mitigate Technology Risks
    • RECOMMENDATIONS

      Follow Forrester's Five Principles For CRM Success
    • Supplemental Material
    • Related Research Documents