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For CIO Professionals

Mobile App Internet Recasts The Software And Services Landscape – A BT Futures Report

App Innovation On Phones Will Spread To Cars, Appliances And Entertainment

Latest Update: March 02, 2011

By John C. McCarthy with Christopher Mines, Pascal Matzke, Yahor Darashkevich

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Why Read This Report

The explosion of app innovation that started on the iPhone and then spread to Android devices and tablets will continue to drive tech industry innovation and have far-reaching pricing and go-to-market implications for software and services providers. A second round of innovation will leverage the intersection of cloud-based services; Smart Computing; and newly app- and Internet-enabled devices like cars, appliances, and entertainment systems. The development of this mobile "app Internet" with hybrid local and cloud-supported applications will not only foster huge levels of innovation but also open up new services opportunities around the creation and management of these B2C, B2B, and B2E apps. The mobile app Internet will also change the way software is priced and designed.
Tags: Client Computing Hardware, Client Systems, Customer Experience Management, IT Infrastructure & Operations, Location-Based Services, Mobile Application Development, Mobile Application Platforms, Mobile Apps, Mobile Services, Mobile Web, Multichannel Customer Experience, Pricing Strategies, Product & Solutions Strategies, Telecommunication Services, Vendor Positioning
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TABLE OF CONTENTS

  • Mobile Phone And Tablet Apps Unlock New Round Of Innovation And Change
  • Second Generation "Connected Smart Apps" Extend Value And Disruption
  • Enterprises Also Dip Their Toes In The Mobile App Pool
  • Mobile Accelerates Changes In The Software Market

  • WHAT IT MEANS

    Advent Of App Internet Will Shake Up Market
  • Supplemental Material
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