Mobile banking is the most important strategic change in retail banking in more than a decade. Yet too many banks have taken a haphazard approach to mobile strategy, rolling out apps and features without a rigorous assessment of where customers' expectations and business objectives align. The mobile banking strategy playbook provides insights for all banking eBusiness and channel strategy professionals — from those just beginning their mobile banking journey to experienced leaders who are looking ...
Playbook frameworks guide your critical decisions with integrated reports, tools, and objective insights. This Playbook helps you develop and implement a successful mobile banking strategy, including organization and governance, technology selection, best practices, measurement, and continuous improvement.Watch the video.
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With mobile, social, and other technologies shifting power directly to the consumer, setting a clear strategic course has never been more challenging for marketing leaders. Learn how Forrester Consulting can help.