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For eBusiness & Channel Strategy Professionals

Mobile Commerce Forecast: 2011 To 2016

June 17, 2011

By Sucharita Mulpuru with Patti Freeman Evans, Vikram Sehgal, Julie A. Ask, Douglas Roberge

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Why Read This Report

Mobile commerce is expected to reach $31 billion by 2016. While this represents a compounded annual growth rate of 39% from 2011 to 2016, mobile commerce is only expected to be 7% of overall eCommerce sales by 2016. While more consumers will purchase more products and categories on their mobile devices over time, retailer investment in the mobile channel continues to remain modest as companies struggle to value the ROI around mobile investments and they cautiously navigate many difficult questions such as how many devices to bet on, whether to partner with third parties, whether to develop an app, how to integrate mobile into store operations, and how to value the impact of mobile on overall sales.
Tags: B2C eCommerce, Consumer Electronics & Technology, eCommerce, Mobile Channel for Consumers, Mobile eCommerce, Retail
US $ 499
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TABLE OF CONTENTS

  • mCommerce Grows Rapidly But Remains Small

  • RECOMMENDATIONS

    Play It Cautiously (But Definitely Play) With Respect To Mobile Optimization
  • Supplemental Material
  • Related Research Documents
 
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