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For Marketing Leadership Professionals

Mobile Coupons: Gold Rush Or Fool's Gold?

An Overview Of The State Of Mobile Coupons In The US

Latest Update: March 18, 2010

By Julie A. Ask with J. P. Gownder, Abe Garon, Shar VanBoskirk, Laura Wiramihardja

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Why Read This Report

Consumers and advertisers are curious about mobile coupons, but current challenges and limited current consumer usage mean mobile coupons don't need to be an immediate priority. Advertisers should not feel the pressure to launch a nationwide coupon effort in 2010, but they should be laying the groundwork today for a solution that will integrate with existing loyalty programs. Forrester recommends applying its mobile POST analysis to determine which approach to mobile couponing is right for you.
Tags: B2C eCommerce, Brand & Product Web Sites, Consumer Mobile Activities, Consumer Mobile Adoption, Consumer Retail & CPG, Direct Marketing, eCommerce, eCommerce Adoption, Emerging Media, Emerging Methods, Interactive Marketing Strategy and Process, Mobile Advertising, Mobile Channel for Consumers, Mobile Marketing, Retail
US $ 499
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TABLE OF CONTENTS

  • Consumers Warm To Mobile Coupons
  • Some Advertisers Are Trialing Mobile Coupons
  • Mobile Coupon Options Provide Varied Benefits

  • RECOMMENDATIONS

    Plan And Pilot — Don't Panic
  • Supplemental Material
  • Related Research Documents
 
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