Why Read This
Companies increasingly see the need to offer differentiating mobile experiences. However, they struggle to find the skills and support they need to deliver useful and usable mobile services that make the most of device capabilities and do justice to their brands. Forrester interviewed 10 companies with a focus on mobile to explore the challenges of designing successful mobile experiences. This document describes the benefits of partnering with agencies that have invested in mobile capabilities and firms that specialize in mobile work. It offers advice to companies on how to get the right support in the right time frame to create mobile experiences that meet their requirements.