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For CIO Professionals

Mobile Is The New Face Of Engagement: An Executive Summary

March 26, 2012

By Ted Schadler, John C. McCarthy with Matthew Brown, Christopher Mines, Pascal Matzke, Heather Martyn

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Why Read This Report

This report summarizes the 28-page Forrester report "Mobile Is The New Face Of Engagement." By 2016, smartphones and tablets will put power in the pockets of a billion global consumers. However, mobile is not simply another device for IT to support with a shrunken website or a screen-scraped application. Rather, mobile is the most visible manifestation of a much broader shift to new systems of engagement that help firms empower their customers, partners, and employees with context-aware apps and smart products. Read this executive summary to learn more about the impact of mobile engagement on the technology organization and supplier ecosystem, on task-oriented experience design and the subsequent atomization of business processes, and on the way the IT stack must be re-architected for wireless delivery.
Tags: Client Computing Hardware, Client Systems, Customer Experience Management, Enterprise Mobile Devices, Information Management, IT Infrastructure & Operations, IT Management, Mobile Application Development, Mobile Professional Productivity, Mobile Software & Platforms, Mobile Web, Multichannel Customer Experience, Smartphones, Tablets, Web Design & Usability
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