Why Read This
eBay's recent acquisition of Where and Groupon's acquisition of Whrrl show how two Internet pure players looking to develop mobile transactions plan to integrate new location-based features into their mobile product and services portfolios. Indeed, location is no longer a service, like maps or navigation, but is increasingly an enabler of new product experiences. Consumer product strategists should think beyond location alone but should couple this feature — which will be increasingly accurate, particularly indoors — with other data sources, such as user context and past behaviors.
Tags: Consumer Mobile Activities, Consumer Mobile Adoption, eCommerce, Location-Based Services, Marketing Ethics, Marketing Organization & Culture, Mobile Channel for Consumers, Mobile Services, Product & Solutions Strategies, Product Portfolio Strategies, Technology Product Strategies, Telecommunication Services