For eBusiness & Channel Strategy Professionals

Mobile Mandate For eBusiness Professionals

    Why Read This Report

    Mobile offers eBusiness professionals the opportunity to engage with consumers at every step of their purchasing journeys, from upper-funnel demand generation through replenishment or repeat purchase. Doing so effectively, in a way that will drive incremental value, requires more than squeezing assets and services developed for the PC onto a smaller screen. This report is the business case component of the mobile eBusiness playbook and walks eBusiness professionals through the key strategic components of how to provide excellent mobile services: delivering convenience, leveraging mobile as a highly efficient sales and service channel, focusing on customer needs, breaking free of their PC-based design roots, and being agile. This report is an update to "The Mobile Mandate For eBusiness Professionals" originally published on November 16, 2011.
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