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For Marketing Leadership Professionals

Mobile Marketing — A Forrester Compilation

March 28, 2012

By Melissa Parrish, Shar VanBoskirk with Jennifer Wise

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Why Read This Report

More people own smartphones than ever before and they’re using them more often too. This makes a mobile marketing strategy crucial for any interactive marketer. Yet today we find that although mobile budgets are beginning to increase, the majority of interactive marketers are just starting to experiment, and many still treat mobile phones as mini-PCs. This compilation of five reports will help guide you through the intricacies of mobile marketing by giving a high-level overview of the topic and how to create a strategy, and then will show specific examples of how your company can excel in this exciting new frontier of marketing — including mobile search marketing, 2D bar codes, and mobile display ads.

Tags: Brand & Product Web Sites, Brand Tactics, Consumer Mobile Activities, Consumer Mobile Devices, eCommerce, Emerging Methods, Enterprise Mobility, Interactive Marketing Strategy and Process, Marketing Methods, Mobile Channel for Consumers, Mobile Marketing, Mobile Operating Systems, Mobile Search , Mobile Software & Platforms, Search Marketing
US $ 2395
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