For Marketing Leadership Professionals

Understand Immediacy, Simplicity, And Context

    Why Read This Report

    This report highlights the key principles of mobile experience that marketing leaders must weave into the process of crafting mobile marketing strategies. As more people own smartphones than ever before and use them more often, a mobile marketing strategy is crucial for any marketer. But to be successful, marketers must, at each phase of mobile marketing maturity, hew to the three key principles of immediacy, simplicity, and context. This report was originally released to clients in December 2012; Forrester reviews and updates it periodically for continued relevance and accuracy, most recently in January 2013. We are now updating it once again with new examples and recommendations.
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    TABLE OF CONTENTS

    • Design The Principles Of Mobile Experience Into Your Mobile Marketing
    • Your Mobile Maturity Level Dictates How To Apply The Principles
    • RECOMMENDATIONS

      Apply The Principles With Help From The Right Partners
    • Supplemental Material
    • Related Research Documents