Forrester

Why Read This Report

eBusiness professionals began in earnest to develop mobile services with the launch of the Apple App Store in 2008. They now have four-plus years of experience under their belts. Initially they focused on learning, gathering experience, and enhancing their brands through mobile launches. Today, they are sophisticated mobile experts who are quickly advancing their mobile services while at the same time staffing, funding, and organizing to continue to roll out excellent services for both phones and tablets. Unfortunately, too many eBusiness professionals who are just getting started are chasing shiny objects — they are building apps for the mobile phone and tablet without a solid strategy in place. This report will help eBusiness professionals benchmark the maturity or readiness of their organization to design, develop, and deploy mobile services.