Why Read This
The pace of innovation in mobile payments is accelerating. 2011 is finally the year when Near Field Communication (NFC) will reach the hands of millions of consumers, while initiatives in the digital micropayment arena are accelerating. While we believe that mass-market adoption of mobile payments is still years away, new entrants — be they mobile operators, alternative payment providers, or online players — have the potential to disrupt existing payment systems. Consumer product strategy professionals should anticipate different disruptive scenarios and determine the likelihood of them happening. To define the correct strategy, be it defensive or offensive, they need to measure the convenience of their new products and services. And, at a tactical level, they shouldn't underestimate the need to educate consumers about new payment methods.
Tags: Consumer Mobile Activities, Consumer Mobile Devices, Contactless & Mobile Payments, eCommerce, Financial Services, Mobile Channel for Consumers, Mobile eCommerce, Mobile Services, P2P Payments, Product & Solutions Strategies, Retail Payments, Technology Product Strategies, Telecommunication Services