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For Marketing Leadership Professionals

Mobile Search FAQs For Beginners

March 14, 2011

By Shar VanBoskirk with Sarah Glass, James McDavid

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Why Read This Report

Just like online search, getting found by searchers on mobile devices requires marketers to optimize their sites for the device and browser experience, apply search engine optimization best practices, and build relevant paid search campaigns. But what makes mobile search different from online search, and when should you use it over other interactive marketing channels? We answer the essentials you should know in order to launch a mobile search marketing program.
Tags: Emerging Media, Emerging Methods, Interactive Marketing Strategy and Process, Marketing & Strategy, Mobile Advertising, Mobile Marketing, Mobile Search , Search Marketing
US $ 499
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TABLE OF CONTENTS

  • 1. What exactly is mobile search marketing?
  • 2. How is mobile search marketing different from the online search efforts I already have underway?
  • 3. Just how many consumers search via mobile devices?
  • 4. When should I use mobile search instead of other interactive marketing tactics?
  • 5. How do I create great mobile search ads?
  • 6. How can I tell if my mobile search marketing works?
  • 7. What should I do to stay ahead of mobile search trends?
 
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