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For Marketing Leadership Professionals

Mobile Technographics® In Europe – A POST Report

November 05, 2009

By Thomas Husson with Julie A. Ask, Corina Matiesanu, Erik Hood, Mark Mulligan

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Why Read This Report

The mobile revolution is only just getting started. Consumers will continue to shift their attitudes toward mobile phones — perceiving them not only as communication tools but also increasingly as entertaining and productive devices that can help them in their daily lives. More than 40% of European consumers are beginning to demonstrate sophisticated usage of mobile services. Do you know the mobile profile of your own customers and target audiences? If not, you should — as this is the first step in developing your mobile strategy.
Tags: Consumer Mobile Activities, Consumer Mobile Adoption, Consumer Mobile Devices, eCommerce, Mobile Channel for Consumers, Mobile Entertainment
US $ 499
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TABLE OF CONTENTS

  • The Mobile Revolution Is Only Just Getting Started
  • Start Analyzing The Mobile Profile Of Your Own Customers
  • Attitudes Toward Mobile Phones Will Be Transformed

  • RECOMMENDATIONS

    Don't Assume Your Customers Are "Typical" Mobile Phone Users
  • Supplemental Material
  • Related Research Documents
 
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