For Marketing Leadership Professionals

Mobile Technographics® In Europe – A POST Report

    Why Read This Report

    The mobile revolution is only just getting started. Consumers will continue to shift their attitudes toward mobile phones — perceiving them not only as communication tools but also increasingly as entertaining and productive devices that can help them in their daily lives. More than 40% of European consumers are beginning to demonstrate sophisticated usage of mobile services. Do you know the mobile profile of your own customers and target audiences? If not, you should — as this is the first step in developing your mobile strategy.
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    TABLE OF CONTENTS

    • The Mobile Revolution Is Only Just Getting Started
    • Start Analyzing The Mobile Profile Of Your Own Customers
    • Attitudes Toward Mobile Phones Will Be Transformed
    • RECOMMENDATIONS

      Don't Assume Your Customers Are "Typical" Mobile Phone Users
    • Supplemental Material
    • Related Research Documents