Why Read This
Consumer adoption and usage of mobile communication and multimedia services has reached critical mass. Any brand that interacts regularly with consumers — from retailers to banks to media companies to airlines — should be considering their mobile strategy. Mobile strategy development begins with a data-based understanding of how mobile-advanced your brand's consumers are and will be, and that insight comes from Mobile Technographics. Regardless of how sophisticated mobile usage is among your customers or target audience, there are opportunities to leverage the mobile channel.
Tags: Consumer Mobile Activities, Consumer Mobile Adoption, Consumer Mobile Devices, Data Services, Digital Marketing, Emerging Methods, Enterprise Mobile Devices, Enterprise Mobility, Mobile Channel for Consumers, Mobile Entertainment, Mobile Marketing, Mobile Phones, Mobile Services, Telecommunication Services, Wireless Data Services