CLIP THIS INQUIRY

Select a group:

Group Name
Create New GroupClip

CLIP THIS FLOW

Select a group:

Group Name
Create New GroupClip

For eBusiness & Channel Strategy Professionals

Mobile Technographics

Understanding Mobile Phone Usage Is The Foundation Of A Mobile Strategy

April 09, 2009

By Julie A. Ask, Charles S. Golvin with Michelle de Lussanet de la Sabloniere, Laura Wiramihardja

  • 3770 downloads
  • 0 comments
  • Rating:

Why Read This Report

Consumer adoption and usage of mobile communication and multimedia services has reached critical mass. Any brand that interacts regularly with consumers — from retailers to banks to media companies to airlines — should be considering their mobile strategy. Mobile strategy development begins with a data-based understanding of how mobile-advanced your brand's consumers are and will be, and that insight comes from Mobile Technographics. Regardless of how sophisticated mobile usage is among your customers or target audience, there are opportunities to leverage the mobile channel.
Tags: Consumer Mobile Activities, Consumer Mobile Adoption, Consumer Mobile Devices, Data Services, Emerging Methods, Enterprise Mobile Devices, Enterprise Mobility, Interactive Marketing Strategy and Process, Mobile Channel for Consumers, Mobile Entertainment, Mobile Marketing, Mobile Phones, Mobile Services, Telecommunication Services, Wireless Data Services
US $ 499
Become A Client

Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

Already A Client?
Log in to read this document.

TABLE OF CONTENTS

  • Mobile Is Everywhere!
  • Untargeted Mobile Efforts Are A Waste Of Resources
  • A Mobile Technographics Profile Is Step One For Any Mobile Strategy
  • Example: Mobile Technographics Points The Way For GM's Brands

  • RECOMMENDATIONS

    Mobile Opportunities Abound Now — Regardless Of Group
  • Related Research Documents
 
Loading...

Browse

About Forrester

Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Roles We Serve

Forrester supports leaders in 13 roles across three distinct client segments: Business Technology, Marketing & Strategy, and Technology Industry.

Analysts & Coverage Areas

Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

Research
Latest Reports
Playbooks
Charts & Figures
Forrester Waves
Planned Research
Data
Consumer Data
Business Data
Events
Forums
Webinars
Workshops
Tools & Templates
Vendor Selection Aids
Best Practice & Self-Assessments
Models & Calculators
Document Templates

Forrester Leadership Boards

Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.

Consulting

Our expert analysts provide custom research-based frameworks to guide you through each phase of your critical business initiatives from identifying opportunity to optimizing results.

Community

Connect with peers and analysts, share your views, and ask questions on key business issues.

Blog

Forrester analysts weigh in on the latest business and technology news.

  • BROWSE
  • Register
  • Call +1 617.613.5730
  • Cart