FOR eBusiness & Channel Strategy PROFESSIONALS

The Mobile eBusiness Playbook

Boost Customer Relationships Through Mobile Services

eBusiness and channel strategy professionals are faced with the challenge of an ever more connected consumer. Yet only recently have they begun to set mobile strategies in place. The mobile eBusiness playbook examines the issues and opportunities that eBusiness professionals must consider, weigh, and measure in order to implement a cohesive mobile strategy that complements their other channels. In this playbook we identify the steps that eBusiness professionals must follow to build a successful mobile ...

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The Mobile eBusiness Playbook

Playbook frameworks guide your critical decisions with integrated reports, tools, and objective insight. This Playbook helps you create a strategic plan for using mobile services to enhance and expand customer relationships. Learn how they can guide your most challenging initiatives.

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Evolve your strategy.

With mobile, social, and other technologies shifting power directly to the consumer, setting a clear strategic course has never been more challenging for marketing leaders. Learn how Forrester Consulting can help.