FOR eBusiness & Channel Strategy PROFESSIONALS

The Mobile eBusiness Playbook


Boost Customer Relationships Through Mobile Services




eBusiness and channel strategy professionals are faced with the challenge of an ever more connected consumer. Yet only recently have they begun to set mobile strategies in place. The mobile eBusiness playbook examines the issues and opportunities that eBusiness professionals must consider, weigh, and measure in order to implement a cohesive mobile strategy that complements their other channels. In this playbook we identify the steps that eBusiness professionals must follow to build a successful mobile ...

Read more
  • DISCOVER
  • PLAN
  • ACT
  • OPTIMIZE

PLAYBOOK RESEARCH

Overview: Boost Customer Relationships Through Mobile Services
May 01, 2012 | Julie A. Ask
Vision: The Future Of Mobile eBusiness Is Context
May 01, 2012 | Julie A. Ask
Landscape: 2013 Mobile Trends For eBusiness Professionals
February 13, 2013 | Julie A. Ask
Business Case: Mobile Mandate For eBusiness Professionals
May 01, 2012 | Julie A. Ask
Assessment: Mobile Maturity Equates To Mobile Competency
November 02, 2012 | Julie A. Ask
Strategic Plan: A Systematic Approach To Mobile Strategy
May 10, 2012 | Julie A. Ask
Stakeholder Map: The Mobile eBusiness Ecosystem
May 09, 2012 | Patti Freeman Evans
Organization: Building A Pervasive Corporate Mobile Competency
January 25, 2013 | Julie A. Ask
Best Practices: Executing End-To-End Mobile Services
May 10, 2012 | Julie A. Ask
Tools And Technology: Mobile Technologies That Drive Sales
August 10, 2012 | Julie A. Ask
Performance Management: Mobile Measurement Is An eBusiness Imperative
May 15, 2012 | Joe Stanhope
Benchmarks: Mobile eBusiness Key Performance Measurements
May 17, 2012 | Carrie Johnson
Continuous Improvement: Optimize Your Mobile Business
May 15, 2012 | Peter Sheldon
Landscape: 2013 Mobile Trends For eBusiness Professionals
February 13, 2013 | Julie A. Ask
Organization: Building A Pervasive Corporate Mobile Competency
January 25, 2013 | Julie A. Ask
Assessment: Mobile Maturity Equates To Mobile Competency
November 02, 2012 | Julie A. Ask
Tools And Technology: Mobile Technologies That Drive Sales
August 10, 2012 | Julie A. Ask
Strategic Plan: A Systematic Approach To Mobile Strategy
May 10, 2012 | Julie A. Ask
Best Practices: Executing End-To-End Mobile Services
May 10, 2012 | Julie A. Ask
Performance Management: Mobile Measurement Is An eBusiness Imperative
May 15, 2012 | Joe Stanhope
Benchmarks: Mobile eBusiness Key Performance Measurements
May 17, 2012 | Carrie Johnson
Continuous Improvement: Optimize Your Mobile Business
May 15, 2012 | Peter Sheldon
Overview: Boost Customer Relationships Through Mobile Services
May 01, 2012 | Julie A. Ask
Vision: The Future Of Mobile eBusiness Is Context
May 01, 2012 | Julie A. Ask
Business Case: Mobile Mandate For eBusiness Professionals
May 01, 2012 | Julie A. Ask
Stakeholder Map: The Mobile eBusiness Ecosystem
May 09, 2012 | Patti Freeman Evans

video thumbnail

The Mobile eBusiness Playbook

Playbook frameworks guide your critical decisions with integrated reports, tools, and objective insight. This Playbook helps you create a strategic plan for using mobile services to enhance and expand customer relationships. Learn how they can guide your most challenging initiatives.

playbook icon

Evolve your strategy.

With mobile, social, and other technologies shifting power directly to the consumer, setting a clear strategic course has never been more challenging for marketing leaders. Learn how Forrester Consulting can help.

 
Loading...

Browse

About Forrester

Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Roles We Serve

Forrester supports leaders in 13 roles across three distinct client segments: Business Technology, Marketing & Strategy, and Technology Industry.

Analysts & Coverage Areas

Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

Research
Latest Reports
Playbooks
Charts & Figures
Forrester Waves
Planned Research
Data
Consumer Data
Business Data
Events
Forums
Webinars
Workshops
Tools & Templates
Vendor Selection Aids
Best Practice & Self-Assessments
Models & Calculators
Document Templates

Forrester Leadership Boards

Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.

Consulting

Our expert analysts provide custom research-based frameworks to guide you through each phase of your critical business initiatives from identifying opportunity to optimizing results.

Community

Connect with peers and analysts, share your views, and ask questions on key business issues.

Blog

Forrester analysts weigh in on the latest business and technology news.

  • BROWSE
  • Register
  • Call +1 617.613.5730
  • Cart