Mobile Marketing

Integral to multichannel marketing strategy, mobile marketing content is delivered through a range of technologies and designed specifically to be viewed on smartphones. Mobile marketing includes, but is not limited to, mobile display advertising (in-app and on-website), mobile search (paid and organic), location-based services (LBS), short message service (SMS), quick response (QR) and scannable barcodes, augmented reality (AR), loyalty programs, and customer relationship management.

Research

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  • For eBusiness & Channel Strategy Professionals

    Report: Getting Mobile Right With Mobility POST

    Back in 2009, Forrester created the first version of mobile POST — a methodology to help our clients create mobile strategies that align well with the mobile sophistication of their custom...

    • Downloads: 227
  • For Marketing Leadership Professionals

    Report: Don't Confuse Tablet And Mobile Marketing

    Too many marketing leaders still lump tablets and smartphones in the same mobile bucket. That's a mistake. Why? Because tablets are not primarily mobile devices. Instead, they are mostly used wi...

    • Downloads: 274
  • For eBusiness & Channel Strategy Professionals

    Report: 2013 US Mobile Banking Functionality Rankings

    With customer expectations rising and substantial business at stake, digital banking strategy teams know they need to keep improving their mobile services. This is one of three reports that deta...

    • Downloads: 291
  • For Marketing Leadership Professionals

    Report: The Mobile Mind Shift Index

    Six years into the smartphone transition, customers are making a mobile mind shift. The shifted customer expects that any desired information or service is available on any appropriate device, i...

    • Downloads: 484
    • Rating:
  • For Marketing Leadership Professionals

    Report: Marketing Strategy For The Mobile Mind Shift

    Customers are in the midst of a total mind shift. As a result of their perpetual mobile connections, their expectations have changed. They're not interested in your messaging and logos. They wan...

    • Downloads: 532
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