Mobile Marketing

Integral to multichannel marketing strategy, mobile marketing content is delivered through a range of technologies and designed specifically to be viewed on smartphones. Mobile marketing includes, but is not limited to, mobile display advertising (in-app and on-website), mobile search (paid and organic), location-based services (LBS), short message service (SMS), quick response (QR) and scannable barcodes, augmented reality (AR), loyalty programs, and customer relationship management.

Research

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  • For Marketing Leadership Professionals

    Report: Mobile Advertising: It's Time To Get Personal

    Nearly a third of the world's population is equipped with smartphones, and saturation reaches more than two-thirds in major markets like Hong Kong, the UK, and the US. This creates a huge mobile...

    • Downloads: 20
  • For Marketing Leadership Professionals

    Report: Mobile Is The Real Driver For US Social Media Growth

    We recently published the Forrester Research Social Media Forecast, 2014 To 2019 (US). This report discusses how the mobile channel (which includes smartphones and tablets) will be a catalyst fo...

    • Downloads: 7
  • For Customer Insights Professionals

    Report: Quick Take: Adobe Underscores Marketing Reinvention At Adobe Summit 2014

    On March 25, 2014, at its annual digital marketing summit, Adobe very deliberately positioned its Marketing Cloud as a comprehensive platform for digital marketers, rather than a suite of best-o...

    • Downloads: 65
    • Rating:
  • For Marketing Leadership Professionals

    Report: Interactive Channels To Watch In 2014

    This report is the latest installment in an annual series on how marketing leaders leverage interactive channels. Email marketing and display advertising still top marketer's lists, but mobile a...

    • Downloads: 126
  • For eBusiness & Channel Strategy Professionals

    Report: Mobile's Trojan Horse: The Messaging Platform

    Companies with a strong mobile user base are going public and being acquired for astounding valuations. Some have no revenue, and you likely haven't heard of most of these companies. You are pro...

    • Downloads: 131
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Analysts who cover Mobile Marketing