Mobile Marketing

Integral to multichannel marketing strategy, mobile marketing content is delivered through a range of technologies and designed specifically to be viewed on smartphones. Mobile marketing includes, but is not limited to, mobile display advertising (in-app and on-website), mobile search (paid and organic), location-based services (LBS), short message service (SMS), quick response (QR) and scannable barcodes, augmented reality (AR), loyalty programs, and customer relationship management.

Research

  • For all Roles
  • For Marketing Leadership Professionals

    Report: Score Your Mobile Marketing Maturity

    This report for marketers explains how to assess your mobile marketing capabilities. We find that although mobile budgets are beginning to increase, the majority of marketers are still in the ea...

    • Downloads: 455
  • For eBusiness & Channel Strategy Professionals

    Report: 2014 Global Mobile Banking Functionality Benchmark

    We used our Mobile Banking Functionality Benchmark methodology to evaluate the mobile banking offerings of 32 large retail banks in Western Europe, North America, and Australia. In general, the ...

    • Downloads: 113
  • For Marketing Leadership Professionals

    Report: Brief: Best Practices For Engaging Consumers Via Messaging Apps

    To help brands connect with their audiences, messaging apps such as Instagram, Kik, Line, Snapchat, Tango, and WeChat have begun to offer nascent marketing tools. This brief report provides exam...

    • Downloads: 86
  • For Marketing Leadership Professionals

    Report: Brief: Don't Neglect Mobile Web Ads In Favor Of Apps

    Smartphones have captured the attention of customers, and marketers are following suit by shifting a portion of their budgets into mobile advertising. But with mobile, unlike with desktop planni...

    • Downloads: 81
  • For Marketing Leadership Professionals

    Report: Harness The Power Of The Second Screen

    Consumers today are rarely without a mobile, tablet, or laptop device close to hand, even when engaged in other activities such as watching TV. Being active on these second screens is now a norm...

    • Downloads: 110
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Analysts who cover Mobile Marketing