Forrester Research : Topic : Mobile Marketing

Mobile Marketing

Integral to multichannel marketing strategy, mobile marketing content is delivered through a range of technologies and designed specifically to be viewed on smartphones. Mobile marketing includes, but is not limited to, mobile display advertising (in-app and on-website), mobile search (paid and organic), location-based services (LBS), short message service (SMS), quick response (QR) and scannable barcodes, augmented reality (AR), loyalty programs, and customer relationship management.

Research

For all Roles

For eBusiness & Channel Strategy Professionals
Report: Getting Mobile Right With Mobility POST
Julie A. AskMay 24, 2013
Back in 2009, Forrester created the first version of mobile POST — a methodology to help our clients create mobile strategies that align well with the mobile sophistication of their custom...
- Downloads: 227
For Marketing Leadership Professionals
Report: Don't Confuse Tablet And Mobile Marketing
Thomas HussonMay 22, 2013
Too many marketing leaders still lump tablets and smartphones in the same mobile bucket. That's a mistake. Why? Because tablets are not primarily mobile devices. Instead, they are mostly used wi...
- Downloads: 274
For eBusiness & Channel Strategy Professionals
Report: 2013 US Mobile Banking Functionality Rankings
Peter WannemacherApril 25, 2013
With customer expectations rising and substantial business at stake, digital banking strategy teams know they need to keep improving their mobile services. This is one of three reports that deta...
- Downloads: 291
For Marketing Leadership Professionals
Report: The Mobile Mind Shift Index
Josh BernoffApril 19, 2013
Six years into the smartphone transition, customers are making a mobile mind shift. The shifted customer expects that any desired information or service is available on any appropriate device, i...
- Downloads: 484
- Rating:
For Marketing Leadership Professionals
Report: Marketing Strategy For The Mobile Mind Shift
Melissa ParrishApril 19, 2013
Customers are in the midst of a total mind shift. As a result of their perpetual mobile connections, their expectations have changed. They're not interested in your messaging and logos. They wan...
- Downloads: 532