Mobile Marketing

Integral to multichannel marketing strategy, mobile marketing content is delivered through a range of technologies and designed specifically to be viewed on smartphones. Mobile marketing includes, but is not limited to, mobile display advertising (in-app and on-website), mobile search (paid and organic), location-based services (LBS), short message service (SMS), quick response (QR) and scannable barcodes, augmented reality (AR), loyalty programs, and customer relationship management.

Research

  • For all Roles
  • For eBusiness & Channel Strategy Professionals

    Report: The State Of Retailing Online 2014: Marketing

    This latest report in our series using data from The State Of Retailing Online, a Shop.org study conducted by Forrester Research, covers interactive marketing benchmarks for online retailers. Mo...

    • Downloads: 129
  • For Marketing Leadership Professionals

    Report: Understand Immediacy, Simplicity, And Context

    This report highlights the key principles of mobile experience that marketing leaders must weave into the process of crafting mobile marketing strategies. As more people own smartphones than eve...

    • Downloads: 1762
  • For eBusiness & Channel Strategy Professionals

    Report: Build A Pervasive Corporate Mobile Competency

    Mobile strategy has evolved since 2010. Then, a mobile strategy equated to a mobile services road map and technology platform choices. An individual or small team could both create a strategy an...

    • Downloads: 524
  • For eBusiness & Channel Strategy Professionals

    Report: Best Practices In Mobile Financial Sales

    As mobile touchpoints displace PCs, branches, advisors, and agents at the heart of customers' relationships with financial services firms, digital executives need to step up their mobile marketi...

    • Downloads: 130
  • For Marketing Leadership Professionals

    Report: Get To Know Mobile Tactics

    Smartphone adoption is increasing and propelling your audience into the growing segment of always addressable customers. A key touchpoint for these mobile-savvy and connected consumers, smartpho...

    • Downloads: 710
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Analysts who cover Mobile Marketing

Charts & Figures