Forrester

For Data Insights Professionals

Blog:The Data Digest: Consumer Ratings And Reviews

Earlier this week, I attended a briefing with a vendor around analyzing and structuring consumer ratings and reviews; the vendor aims to give companies more guidance during the product development...

For Data Insights Professionals

Blog:Trends That Will Shape Market Research In 2011: Organization, Technology, And Social

It’s the time of year again, in which we tend to look back at what has been, and look forward to what will happen. Looking at this from a professional angle, 2010 was a very interesting year...

For Customer Insights Professionals

Report:A Market Insights Professional's Introduction To European Information And Communications Technology Market 2011 To 2012

Is there a uniform European market for information and communications technology (ICT) solutions? Many organizations approach Europe as one region, often combined with the Middle East and Africa (the...

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For Data Insights Professionals

Blog:The Data Digest: Interest In Connected TVs

The concept of traditional TV watching needs to be redefined. The TV has evolved from a passive device with a single content source to a simple, large-display screen on which numerous activities come...

For Data Insights Professionals

Blog:The Data Digest: How US Shoppers Use Their Mobile

Smartphones have changed consumer' shopping behavior significantly.  Our Technographics data shows that almost one-third of consumers are using their phones to locate a store nearby to find...

For Customer Insights Professionals

Report:What Needs To Happen In Market Research In 2013

Market Insights Needs To Invest In Richer Data, Technology, And Skills To Prepare For The Future

The market insights industry is at a crossroads. Digital disruption has created an environment in which customer and competitive change is happening much more quickly and having a bigger impact on...

• Downloads: 188

For Data Insights Professionals

Blog:The European Tablet Landscape

Tablet ownership in Western Europe is set to quadruple in the next five years: The percentage of European online consumers who own a tablet will increase from 14% in 2012 to 55% in 2017, according to...

For Data Insights Professionals

Blog:Current Events And Market Insights: Knowing Doesn't Equal Understanding

At the end of January, I spoke at the Esomar Shopper Insights Conference and part of my speech was about how technology makes the market insights professional role more challenging in some ways....

For Data Insights Professionals

Blog:The Data Digest: Introducing the Splinternet Engagement Index

My colleague Josh Bernoff recently published a report called 'The Splinternet Engagement Index." The idea behind this index is that it's getting harder and harder for companies to...

For Data Insights Professionals

Blog:The Data Digest: Uptake Of Home Networks In Europe

With the adoption of more and more devices that can connect to Wi-Fi, it’s interesting to understand the uptake of home networks. Forrester's Technographics® data shows that 30% of...

For Data Insights Professionals

Blog:Global Shopper Insights — Thoughts About My Speech At ESOMAR Next Week

Next week, on February 28, I will speak at the  ESOMAR Insights Conference in Brussels on 'The Evolving Online Consumer' and I'm currently organizing my thoughts around this topic....

For Customer Experience Professionals

Report:Case Study: Philips Uses eLearning To Communicate The Benefits Of Net Promoter

Partnership With Jellyvision Lab Leads To An Engaging Training Module

One of the challenges that market insights professionals struggle with is the communication of research results across the organization. The Customer Experience and NPS team at Philips was tasked...

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For Marketing Leadership Professionals

Report:Segmenting Chinese Mobile Phone Users

A Technographics® Data Essentials Document

Mobile phones are an integral part of day-to-day life for most Chinese consumers. But not everyone uses their phone in the same way nor is similarly attached to their phone. Forrester's analysis of...

• Downloads: 27

For Data Insights Professionals

Blog:Seeing The Wood For The Trees – Summarizing The Esomar Congress

Earlier this week, I attended the Esomar Congress in Amsterdam. It was a home game for me, but even I was impressed by the location and its very Dutch look and feel; I felt proud of my country (of...

For Data Insights Professionals

Blog:The Data Digest: The Best Things In Life Are Free (Apps)

I recently completed James L. McQuivey's Digital Disruption, which is well worth the read if you have not yet gotten your hands on a copy. The book analyzes factors that allow for the emergence...

For Data Insights Professionals

Blog:The Data Digest: Mobile Behaviors in Russia

I’m sure you’ve noticed from the latest data digests that I'm really in a mobile mood, but there's just so much going on with mobile globally! Last week, I was at a research...

For Marketing Leadership Professionals

Report:Profiling Chinese Luxury Goods Buyers

A Technographics® Data Essentials Document

Luxury goods are very popular in China; they are bought by men and women of all ages and across all income levels. Compared with non-luxury goods buyers, Chinese luxury goods buyers tend to have...

• Downloads: 24

For Data Insights Professionals

Blog:The Data Digest: Profiling Chinese Luxury Shoppers

One of my responsibilities at Forrester is editing our Technographics® research deliverables globally. In recent years, we have regularly published reports on consumer behaviors in emerging...

For Data Insights Professionals

Blog:What Makes A True Research Partnership?

On two occasions in the past few months, I’ve given a speech to members of Forrester’s Market Research Forrester Leadership Board about vendor management best practices, a topic...

For Data Insights Professionals

Blog:The Data Digest: Which Type Of Apps Do Europeans Download Most?

My colleague Thomas Husson wrote a report last year in which he looked at ”The Future Of Application Stores.” Overall, uptake of apps is limited: Only 15% of European smartphone owners...

For Data Insights Professionals

Blog:The Data Digest: Interest In Mobile Banking

Mobile banking adoption among US online adults more than doubled in the past two years. However,Forrester’s Technographics® data shows that 85% of online adults in the US have never used...

For Data Insights Professionals

Blog:The Data Digest: US Consumers’ Mobile Shopping Behaviors

The Forrester Research Mobile Commerce Forecast, 2012 To 2017 (US) indicates that nearly 40% of US mobile phone owners will become mobile phone shoppers by 2017. While this statistic sounds...

For Marketing Leadership Professionals

Report:Exploring The Social Technographics® Ladder: Creators

North American Consumer Technographics®

Creators sit at the top of Forrester's Social Technographics ladder®: They are a group of highly active online consumers who write blogs and articles, upload self-created video and music, post...

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For Data Insights Professionals

Blog:The Data Digest: Why Travelers Befriend A Brand

Social media has forever changed the way travelers interact with each other and companies — and its use is still growing. Forrester Technographics® data shows that 26 million more US online...

For Data Insights Professionals

Blog:The Data Digest: Which Mobile Operating Systems Do Enterprises Support?

Happy New Year! And with the new year, we're implementing a change. In the past months the Data Digest was always based on Forrester's global Consumer Technographics® data. From now on,...