Forrester Research : Topic

Mobile Marketing

Integral to multichannel marketing strategy, mobile marketing content is delivered through a range of technologies and designed specifically to be viewed on smartphones. Mobile marketing includes, but is not limited to, mobile display advertising (in-app and on-website), mobile search (paid and organic), location-based services (LBS), short message service (SMS), quick response (QR) and scannable barcodes, augmented reality (AR), loyalty programs, and customer relationship management.

Reports (2)
Charts & Figures (2)

Refine your results

2 results in Everything

David M. Cooperstein
Customer Experience Management

For CMO Professionals
Report:The Right Customer Experience Benefits CMOs
What Is The Right Customer Experience Strategy?
David M. CoopersteinOctober 15, 2010
Marketers bear the responsibility to guide the brand experience. A large part of that experience is driven by advertising and promotion, but that only covers a small slice of the overall interaction...
- Downloads: 405
For CMO Professionals
Report:Case Study: Cleveland Clinic Takes A Stepladder Approach To Achieve Social Media Success
Start Small And Engage The Enterprise To Overcome A Regulated Environment
David M. CoopersteinDecember 17, 2010
The Cleveland Clinic was not the first healthcare firm to experiment in social media, but it achieved success where others failed. A pragmatic assessment of the barriers it faced in developing social...
- Downloads: 583
For CMO Professionals
Charts & Figures:Cleveland Clinic's YouTube Page Views Far Exceed Those Of Competitors
David M. CoopersteinDecember 17, 2010

Search

Mobile Marketing

Refine your results

Topics

Industry

Region

For CMO Professionals

Report:The Right Customer Experience Benefits CMOs

For CMO Professionals

Report:Case Study: Cleveland Clinic Takes A Stepladder Approach To Achieve Social Media Success

For CMO Professionals

Charts & Figures:Cleveland Clinic's YouTube Page Views Far Exceed Those Of Competitors

Browse