Mobile Marketing

Integral to multichannel marketing strategy, mobile marketing content is delivered through a range of technologies and designed specifically to be viewed on smartphones. Mobile marketing includes, but is not limited to, mobile display advertising (in-app and on-website), mobile search (paid and organic), location-based services (LBS), short message service (SMS), quick response (QR) and scannable barcodes, augmented reality (AR), loyalty programs, and customer relationship management.

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  • Mobile Marketing
  • CIO

  • For CIO Professionals

    Report:CIO: The Future Of Mobile Is Context

    Building A Foundation To Enable Next-Generation Mobile Services

    Ted Schadler, Julie A. AskDecember 20, 2011

    CIOs that Forrester interviewed understand the potential of context and are building the foundational infrastructure needed to support the use of context across consumer touchpoints — not just...

    • Downloads: 763
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  • For CIO Professionals

    Report:CIOs: The Web's Golden Age Is Ending

    Sharyn LeaverFebruary 10, 2011

    As CIOs continue to evaluate business technology and plan for future investments, it is essential to accept the fact that the golden age of the Internet is ending. In the past decade, nearly all...

    • Downloads: 426
 
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