Forrester Research : Topic :

Mobile Marketing

Integral to multichannel marketing strategy, mobile marketing content is delivered through a range of technologies and designed specifically to be viewed on smartphones. Mobile marketing includes, but is not limited to, mobile display advertising (in-app and on-website), mobile search (paid and organic), location-based services (LBS), short message service (SMS), quick response (QR) and scannable barcodes, augmented reality (AR), loyalty programs, and customer relationship management.

Social (3)

Refine your results

3 results in Social

Client Inquiries
Mobile Marketing

For Marketing Leadership Professionals
Client Inquiry:How Are Brands Encouraging Social Interaction On Mobile Devices?
Melissa ParrishJanuary 23, 2012
How are brands using social and encouraging consumers to interact with social on mobile devices, especially in automotive?
For eBusiness & Channel Strategy Professionals
Client Inquiry:Industry Pricing For SMS Services
Julie A. AskNovember 15, 2011
We are a messaging vendor and are thinking about different ways to price our platform/services. What is Forrester's take on a plan?
For eBusiness & Channel Strategy Professionals
Client Inquiry:QR Code Strategy
Julie A. AskSeptember 09, 2011
One of our teams is working on implementing QR codes for holiday, but they'd like to find some existing utilization research to vet their approach. The basic questions would be: 1) What is the...

Search

Mobile Marketing

Refine your results

Date Range

Role

Analyst

Industry

For Marketing Leadership Professionals

Client Inquiry:How Are Brands Encouraging Social Interaction On Mobile Devices?

For eBusiness & Channel Strategy Professionals

Client Inquiry:Industry Pricing For SMS Services

For eBusiness & Channel Strategy Professionals

Client Inquiry:QR Code Strategy

Browse