Why Read This
International online sales represent a massive opportunity for Australian brands, as the Australian online retail market remains small in comparison to its global counterparts. This report shows Australian brands how to harness lucrative offshore markets, from China to the European Union to the United States. It addresses issues such as why to focus on international markets, where to locate staff and retail partners, how to localize the total product experience, and when to adopt global payment systems.
Tags: B2C eCommerce, Consumer Retail & CPG, Customer Experience Management, Design & Usability, eCommerce, Globalization & Localization, Marketing & Strategy, Online Payments, Online Shopping, Retail, Retail Payments