Why Read This
Innovation is the number-one challenge for CEOs. And CIOs are increasingly asked to help solve the challenge by supporting innovation across the enterprise with new technology. The problem is that technology alone cannot solve the innovation challenge. While all innovation begins with an idea, organizations require more than new technology to foster enterprise innovation. Even as today's most innovative companies turn to new technologies in support of ideation and the innovation process, it's clear that technology is only one of the components needed to drive ideation. This report shows how companies such as Deloitte Australia, Starbucks, and Vistaprint combine process, advocates, culture, and technology to create a powerful innovation engine that Forrester calls the innovation PACT.
Tags: Business & IT Alignment, Co-Creation & Crowdsourcing, Consumer Packaged Goods (CPG), Consumer Retail & CPG, Innovation, Innovation Strategies, IT's Role in Innovation, Management & Organization, Manufacturing, Marketing & Strategy, Retail, Technology