For eBusiness & Channel Strategy Professionals

Must-Have Features On Banks' Secure Websites

Understanding Consumer Use And Best Practices Can Guide Providers Toward Online Banking Success

    Why Read This Report

    For banks, getting their secure websites right is critical to business success. So how can digital teams at banks ensure their websites meet or exceed user expectations? Our data shows that some features that should be in online banking — such as alerts management tools — are not present on many banks' secure sites. To help providers meet online banker's needs Forrester mined best practices from around the world. eBusiness leaders looking to improve their websites as consumer expectations rise should look for best practices in the areas that are most important to online bankers. These include transaction history that is searchable and filterable, online money movement tools with efficient task flows, and a centralized web page for managing digital alerts.
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    TABLE OF CONTENTS

    • The Secure Site Should Remain A Top Priority For Banks
    • Best Practices In The Secure Site Features That Customers Value Most
    • RECOMMENDATIONS

      Getting Must-Have Features Right Means More Than Just Having Them
    • Supplemental Material
    • Related Research Documents