Forrester

Myriam is a researcher serving eBusiness & Channel Strategy Professionals. Based in Forrester's London office, she researches best practices in areas like multichannel distribution and mobile banking. Her research looks at consumer adoption and use of different distribution channels and the organizational structures and technologies that eBusiness & Channel Strategy Professionals need to meet customers' expectations across multiple touchpoints.

Myriam is a native French speaker.

Before becoming a researcher, Myriam was a senior research associate on Forrester's eBusiness & Channel Strategy research team conducting primary and secondary research on a wide variety of eBusiness and channel strategy issues. She contributed to numerous reports, including research about French consumers' financial behavior, customer advocacy, and mobile banking. Prior to joining Forrester, Myriam worked at Bred Banque Populaire and the University of Dundee.

Myriam holds an M.Sc. with distinction in international business and marketing from the University of Dundee and a master's in corporate communication strategy from Rouen Business School.