Nate Elliott

Vice President, Principal Analyst serving Marketing Leadership PROFESSIONALS

As a vice president and principal analyst serving Marketing Leadership Professionals, Nate Elliott helps companies develop interactive marketing strategies for global and emerging markets, with a special focus on branding channels such as social media and online video advertising. His clients come from nearly every industry — including consumer goods, pharmaceuticals, and financial services — and from all over the world.

Previous Work Experience

Nate is an industry pioneer who's been helping marketers create interactive strategies since 1995. He worked at DoubleClick from 1997 until 2001, managing the DoubleClick Studio advertising design team and serving as the company's senior manager for rich media products. In 2001, Nate founded the US IAB's Rich Media Task Force and set the first industry standards for rich media and video ads. He's also worked for Macromedia (now Adobe) developing rich media products and standards, and has been with Forrester since 2003. Nate has lived and worked in London, New York, Berlin, and Vancouver.

Nate has spoken at hundreds of events around the world, including the Web 2.0 Expo and ad:tech; he writes columns for publications such as Mashable, Forbes, and Adweek; and he regularly offers comment to leading media outlets such as the BBC, The Economist, and The New York Times.

Education

Nate studied computer-mediated communication and interactive multimedia design at Cornell University.

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6 results in Reports

  • Nate Elliott
  • Marketing Methods
  • Consumer Technographics
  • For Marketing Leadership Professionals

    Report:Customize Your Interactive Brand Ecosystem

    Use Scale And Audience Trust To Prioritize Interactive Marketing Channels

    Building an effective brand ecosystem can be hard: Interactive marketers have dozens of social, mobile, and paid media channels to choose from and often limited resources to work with. To make the...

    • Downloads: 677
  • For Marketing Leadership Professionals

    Report:The State Of Mobile Marketing In Europe, 2011

    Use Mobile Sites And Banners, Not Apps, To Reach The Largest Audience

    While European marketers are excited to use mobile tools, few have made mobile a key part of their interactive marketing strategy. In fact, most still aren't using mobile marketing today — and...

    • Downloads: 451
  • For Marketing Leadership Professionals

    Report:Social Media Marketing For Financial Services

    How To Navigate The Regulatory Minefield And Build Effective Social Media Programs

    Financial services firms are beginning to adopt social technologies: In fact, we found that 79% of companies in the industry have some social media presence. But, held back by regulatory concerns and...

    • Downloads: 1974
  • For Marketing Leadership Professionals

    Report:Viral Video Creative That Works

    The 2010 Viral Video WebTrack And Consumer Survey

    More people are watching online video than ever before, and most share their favorite videos with their friends — but that doesn't mean creating a successful viral video is getting any easier....

    • Downloads: 607
  • For Marketing Leadership Professionals

    Report:Brands Should Reach Gen Xers Through Word Of Mouth

    The once "ambivalent" Generation X — adults ages 30 to 43 — has become a mainstay of the workforce. This generation has adopted social technologies and is highly vocal as nearly half tell...

    • Downloads: 617
  • For Marketing Leadership Professionals

    Report:User-Generated Video Contests

    Best Practices For Driving More Entries And Creating Viral Impact

    Many interactive marketers — encouraged by a string of high-profile user-generated video contests — are beginning to run online video contests of their own. These contests help marketers...

    • Downloads: 493