Nate Elliott

Vice President, Principal Analyst serving Marketing Leadership PROFESSIONALS

As a vice president and principal analyst serving Marketing Leadership Professionals, Nate Elliott helps companies develop interactive marketing strategies for global and emerging markets, with a special focus on branding channels such as social media and online video advertising. His clients come from nearly every industry — including consumer goods, pharmaceuticals, and financial services — and from all over the world.

Previous Work Experience

Nate is an industry pioneer who's been helping marketers create interactive strategies since 1995. He worked at DoubleClick from 1997 until 2001, managing the DoubleClick Studio advertising design team and serving as the company's senior manager for rich media products. In 2001, Nate founded the US IAB's Rich Media Task Force and set the first industry standards for rich media and video ads. He's also worked for Macromedia (now Adobe) developing rich media products and standards, and has been with Forrester since 2003. Nate has lived and worked in London, New York, Berlin, and Vancouver.

Nate has spoken at hundreds of events around the world, including the Web 2.0 Expo and ad:tech; he writes columns for publications such as Mashable, Forbes, and Adweek; and he regularly offers comment to leading media outlets such as the BBC, The Economist, and The New York Times.

Education

Nate studied computer-mediated communication and interactive multimedia design at Cornell University.

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3 results in Reports

  • Nate Elliott
  • Financial Services
  • Digital Marketing
  • For Marketing Leadership Professionals

    Report:Social Media Marketing For Financial Services

    How To Navigate The Regulatory Minefield And Build Effective Social Media Programs

    Financial services firms are beginning to adopt social technologies: In fact, we found that 79% of companies in the industry have some social media presence. But, held back by regulatory concerns and...

    • Downloads: 1982
  • For Marketing Leadership Professionals

    Report:Canadian Social Technographics® Revealed

    How Marketers Can Leverage Canadians' Love Of Social Technologies

    Canadian online users have aggressively adopted social technologies: 79% use social media at least once each month, and Canadians are the most active social networkers in any market we survey. So...

    • Downloads: 652
  • For Marketing Leadership Professionals

    Report:Navigating The Twittersphere

    How To Market On Twitter

    Successfully engaging with consumers on Twitter requires both the right overarching strategy and a series of small best practices. Interactive marketers must ensure that consumers can find their...

    • Downloads: 924